# Luxurious Japanese Brownie Bars côte cour's Tokyo Brownie Elevates a Popular Dessert By Katherine Pendrill | Published 2017-10-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tokyo-brownie References: [cotecour.jp](http://cotecour.jp/en/products/) & [facebook](https://www.facebook.com/cotecourjp) While the chocolate brownie may have its roots in America, the fudgy dessert has spawned a wide variety of international variations -- one of which is côte cour's indulgent Tokyo Brownie. Made from high-end chocolate and sliced into perfectly portioned strips, the Japanese dessert is a welcome take on a familiar treat. côte cour is a Tokyo-based chocolate shop that specializes in elevating "the flavor of the simple home-baked brownie to a rare luxury." The shop uses two types of couverture chocolate, which has been combined to create brownies with a strong coco flavor. The Tokyo Brownie is the most popular of those available and is recommended as a souvenir for visitors to the city. Other varieties include the Earl Grey Brownie and a selection of Raw Brownies in flavors such as Almond, Orange, and Sea Salt. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Luxury Desserts:** Opportunity for creating high-end versions of classic desserts like brownies using premium ingredients and unique flavors. - **International Dessert Variations:** Opportunity to explore and create new variations of popular desserts using flavors and techniques from different cultures. - **Portion Control:** Opportunity for creating desserts that are perfectly portioned, providing a guilt-free indulgence for health-conscious consumers. ### Who This Affects Most - **Chocolate Industry:** Opportunity to cater to a niche market of consumers willing to pay a premium for high-quality chocolate products. - **Bakery Industry:** Opportunity to offer unique and premium desserts that stand out in a crowded market. - **Tourism Industry:** Opportunity to market and sell regional desserts as souvenirs to visitors, creating a unique cultural experience. ## Related on Trend Hunter - [Viral Mashup Brownies](https://www.trendhunter.com/trends/bisco-dubai-chocolate-brownie.md) - [Dubai-Style Pistachio Brownies](https://www.trendhunter.com/trends/dubai-style-pistachio-brownie.md) - [Candy Bar-Topped Dessert Brownies](https://www.trendhunter.com/trends/little-caesars-cookie-dough-brownie.md) - [Textural Plant-Based Chocolate Cakes](https://www.trendhunter.com/trends/2foods-gteau-chocolate.md) - [Dubai Chocolate Brownies](https://www.trendhunter.com/trends/dubai-chocolate-brownie.md) - [Luxury Japanese Chocolate Products](https://www.trendhunter.com/trends/ginza-chocolat-daifuku.md) - [Rice-Infused Tea Chocolates](https://www.trendhunter.com/trends/tea-chocolate.md) - [Uniquely Decadent Chocolate Bars](https://www.trendhunter.com/trends/fix-dessert-chocolatier.md) - [Bite-Sized Bakery Brownies](https://www.trendhunter.com/trends/chocolate-brownies.md)