# Minimalist Storefronts The Tokyo Bike Store by Emulsion is a Perfect Pop-Up Shop By Vittoria Natarelli | Published 2010-08-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/tokyo-bike-store-by-emulsion References: [dezeen](http://www.dezeen.com/2010/08/06/tokyo-bike-store-by-emulsion/) & [tokyobike](http://www.tokyobike.co.uk/) The Tokyo Bike Store by Emulsion features a white simplistic interior that maintains the focus on the merchandise. The merchandise happens to be a collection of colorful bikes that add some life to a room that would be cold otherwise. The store also has a couple character items like vintage baskets and a simplified map of the area on the wall. The Tokyo Bike Store by Emulsion excels in showing off the merch. **Implications** - One of the best ways for a company to further enhance their allure is by investing in a radically designed storefront. By offering consumers a destination when they visit them, the company shows a commitment to the avant-garde and non-traditional. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 65% | Activity: 46% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Minimalist Storefronts:** Investing in a minimalist storefront offers consumers a destination and shows a commitment to avant-garde and non-traditional values. - **Simplistic Interiors:** Using bright, simplistic interiors that focus on merchandise can create an aesthetically pleasing store. - **Character Items:** Incorporating character items like vintage baskets and maps can add personality to a minimalist store. ### Who This Affects Most - **Retail:** Minimalist storefronts can enhance the allure of retail companies. - **Design:** Simplicity and character can be effective design elements in creating visually appealing storefronts. - **Fashion:** Using minimalist storefronts can draw attention to merchandise and enhance customer experience in fashion retail. ## Related on Trend Hunter - [Modern Electric Bike Shops](https://www.trendhunter.com/trends/electric-bike-shop.md) - [Minimal Cycling Retail Spaces](https://www.trendhunter.com/trends/maap-lab-sydney.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Retail Wellbeing Spaces](https://www.trendhunter.com/trends/frama-3.md) - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Immersive Sports Supplies Stores](https://www.trendhunter.com/trends/vegas-sports.md) - [All-White Interior Artful Galleries](https://www.trendhunter.com/trends/blank-canvas-1.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md)