# Souvenir Banana Chocolates The 'Tokyo Banana' x KitKat Takes Inspiration from a Regional Treat By Laura McQuarrie | Published 2017-11-03 | World Source: Trend Hunter, https://www.trendhunter.com/trends/tokyo-banana References: [en.rocketnews24](https://en.rocketnews24.com/2017/11/03/japanese-kit-kats-now-come-in-tokyo-banana-flavour/) & [nestle.co.jp](http://www.nestle.co.jp/media/pressreleases/allpressreleases/20171101_kitkat) The [Tokyo Banana](https://www.trendhunter.com/trends/tokyo-disney-resort-pocky) was introduced as the souvenir sweet of Tokyo in the early 90s, taking the form of a banana-shaped sponge cake with a banana custard filling. Inspired by this best-selling souvenir confection in Japan, [Nestlé’s](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat) [KitKat](https://www.trendhunter.com/trends/kushi-katsu-tanaka) brand is launching the Tokyo Banana x KitKat, which promises to provide "a moist-crunch combination never seen in any other KitKat before." The all-new confection places the signature creamy banana filling within a crunchy KitKat wafer that has been specially shaped to resemble a pair of bananas that are joined at the stem. The treats also feature a delicate imprint of the recognizable Tokyo Banana logo. The souvenir chocolates are set to be sold through airports, train stations, rest stops and other major stops throughout the region. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Key Themes Behind This Trend - **Banana-inspired Confections:** Opportunity for creating unique confectionery products inspired by popular regional treats. - **Combining Textures:** Disruptive innovation opportunity for creating moist-crunch combinations in confectionery. - **Specially Shaped Snacks:** Opportunity for creating snacks with unique shapes that resemble iconic regional items. ### Where This Applies - **Confectionery:** Opportunity for confectionery companies to innovate with new flavors and textures inspired by regional treats. - **Food and Beverage Retail:** Opportunity for retailers to offer unique, region-specific confectionery products as souvenirs. - **Tourism:** Opportunity for tourism industry to promote and market unique regional souvenirs to travelers. ## Related on Trend Hunter - [Collaboration Confectionery Candy Bars](https://www.trendhunter.com/trends/sugar-butter-tree-x-kitkat.md) - [Celebratory Cartoon Candy Bars](https://www.trendhunter.com/trends/japanese-kitkat.md) - [Deep-Fried Candy Bar Desserts](https://www.trendhunter.com/trends/kushi-katsu-tanaka.md) - [Anniversary-Honoring Chocolate Products](https://www.trendhunter.com/trends/kitkat-bars.md) - [Sweet Bean Shake Chocolates](https://www.trendhunter.com/trends/kitkat-original-zunda-shake-flavour.md) - [Donut-Inspired Chocolate Wafers](https://www.trendhunter.com/trends/kit-kat-chocolate-frosted-donut-flavored-bar.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/kitkat-chocolate-mint-ice-cream.md) - [Shareable Dessert-Inspired Chocolates](https://www.trendhunter.com/trends/kitkat-sharing-bars.md) - [Collaborative Bear-Themed Valentine's Gifts](https://www.trendhunter.com/trends/kitkat-x-afternoon-tea.md)