# Olympics-Inspired Luxury Watches OMEGA Added Two Gold Timepieces to the Tokyo 2020 Collection By Josh Thompson-Persaud | Published 2021-07-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/tokyo-2020-collection References: [hypebeast](https://hypebeast.com/2021/7/omega-olympic-special-edition-watches) & [omegawatches](https://www.omegawatches.com/en-us/watches/seamaster/aqua-terra-150m/tokyo-2020/product) [OMEGA](https://www.trendhunter.com/trends/bg-859-bronze-gold-edition), the Swiss watchmaker and Official Timekeeper of the [Olympic](https://www.trendhunter.com/trends/meisterstck-x-olympic-heritage) Games, added two new timepieces to its celebratory Tokyo 2020 Collection. The collection has Master Chronometer certification that denotes the watches' precision and accuracy. This certification extends to the two new [Seamaster Aqua Terra](https://www.trendhunter.com/trends/omega-seamaster-aqua-terra) timepieces—a 38mm ladies watch and a 41mm men's watch. Both luxury watches have Olympics-inspired exteriors with gold cases accented by blue ceramic dials and leather straps. The gold and blue color scheme is reflective of the Tokyo 2020 branding and borrows the checkered 'ichimatsu moyo’ pattern of the Olympic Podium. In addition, the watches' case backs feature the Olympic logo and reveal the movement beneath. The Tokyo 2020 Collection is available for preorder from the OMEGA website. Image Credit: Hypebeast ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 65% | Activity: 42% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Luxury Olympics-inspired Watches:** The luxury watch industry can create collections inspired by iconic events such as the Olympic Games to cater to a niche audience and generate exclusivity-to-customer converting rates. - **Master Chronometer Certification Trend:** Watch industry players can leverage the increasing demand for advanced technological watches by certifying products for precision, durability, and accuracy using a Master Chronometer certification. - **Color Schemes and Patterns as Design Elements:** Designers of watches and other luxury items can take inspiration from emblematic events, cultural trends, or historical patterns to create unique designs that customers can associate with a particular time or emotion. ### Who This Affects Most - **Luxury Watches:** Luxury watch brands can leverage events, icons, and global trends to create limited collections or endorse particular values and experiences. - **Sports Event Sponsorship:** Companies can increase brand awareness, enhance prestige, and reach niche audiences by becoming sponsors or official partners of high-profile sports events. - **Precision Timepieces and Technology:** Watch industry players can capitalize on the increasing demand for highly-precise, technologically advanced, and long-lasting watches to create customizations and certifications that meet customer expectations and improve product differentiation. ## Related on Trend Hunter - [Olympic Medal-Inspired Watches](https://www.trendhunter.com/trends/bg-859-bronze-gold-edition.md) - [Olympic Winter Sport Timepieces](https://www.trendhunter.com/trends/omega-speedmaster-milano-cortina-2026.md) - [Olympic Edition Timepieces](https://www.trendhunter.com/trends/speedmaster-milano-cortina-2026.md) - [Pole Vaulter-Approved Timepieces](https://www.trendhunter.com/trends/omega-seamaster-aqua-terra.md) - [Time-Keeper Olympics Pop-Ups](https://www.trendhunter.com/trends/omega-paris-2024-project.md) - [Paris Olympics Timepieces](https://www.trendhunter.com/trends/paris-2024-collection.md) - [Proprietary Bronze Gold Timepieces](https://www.trendhunter.com/trends/omega-seamaster-diver-300m.md) - [Darkly Oceanic Timepiece Models](https://www.trendhunter.com/trends/omega-seamaster-aqua-terra-150m-turquoise.md) - [Celebratory Sports Event Watches](https://www.trendhunter.com/trends/seamaster-regatta.md)