# Sultry Smoke Spreads Take 'A Moment of Daybrake' to Browse the Tokishirazu Fall/Winter 2010 Line By Amanda Chang | Published 2010-10-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tokishirazu-fall-winter-2010 References: [notcouture.notcot.org](http://notcouture.notcot.org/post/7317/) & [abhfya](http://abhfya.com/fuckingyoung/a-moment-of-daybrake/) The Tokishirazu Fall/Winter 2010 lookbook emanates a class and elegance that is best achieved through vintage inspiration. While this retro shoot has a flair for the Humphrey Bogart style, the fashions featured in this shoot make this collection marvelously modern. From fun fedoras to aviator leather jackets, the Tokishirazu [Fall/Winter 2010 collection](https://www.trendhunter.com/trends/everyone-tokyo-fallwinter-2025) features fierce [retro revival](https://www.trendhunter.com/trends/the-october-collection). Check out the gallery for an amazing dose of the good ol' classics. **Implications** - This smoky spread has a bad-boy aesthetic, exuding an air of rebellion. With many consumers trapped by the constraints of everyday life, individuals are attracted to the concept of non-conformism. Businesses looking to benefit from this development would be wise to incorporate [rebellious designs](https://www.trendhunter.com/trends/wildest-ones-yet) into their products or advertising campaigns. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 31% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro Revival:** Businesses can capitalize on the trend of consumers seeking vintage-inspired products by incorporating retro designs into their offerings. - **Non-conformism:** The allure of rebellion and non-conformism can be used by businesses in their products and advertising to attract consumers looking to break free from the constraints of daily life. - **Bad-boy Aesthetic:** The trend of a rebellious and bad-boy aesthetic showcased in the Tokishirazu Fall/Winter 2010 line can be leveraged by businesses in the fashion industry to create unique and distinctive designs. ### Industries Being Reshaped - **Fashion:** Companies in the fashion industry can cater to the trend of retro revival and non-conformism by incorporating vintage and rebellious designs into their products. - **Advertising:** Businesses in the advertising industry can utilize the bad-boy aesthetic trend to create unique and effective advertising campaigns that capture consumer attention. - **Retail:** Retail companies can incorporate the retro revival and non-conformism trends into their product offerings to attract consumers seeking distinctive and rebellious designs. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)