# Chic Recession Editorials Tokion Magazine Features Stylish Unemployed Men By Rose Nazarali | Published 2009-08-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tokion-magazine References: [swipelife](http://swipelife.com/2009/08/25/fall-editorial-from-tokion-magazine/) & [tokion](http://www.tokion.com/) Tokion’s [fall editorial](https://www.trendhunter.com/trends/undercover-5) is a grim reality check as it features male models, unemployed and picketing against their layoffs. The style of the editorial greatly resembles that of the Great Depression with the hats, fit of the suits, and use of tweed. The [black and white imagery](https://www.trendhunter.com/trends/jiyongkim-fw25) adds the the grim feel that a recession can often conger. According the SwipeLife.com, the Tokion Magazine editorial “underlines the importance of [the working man’s wardrobe](https://www.trendhunter.com/trends/apresse-2026)—even when work is nowhere to be found.” ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 38% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Chic Recession Style:** Opportunity for fashion brands to create stylish yet affordable clothing lines suited for individuals affected by an economic downturn. - **Unemployment Activism:** Potential for brands to support and partner with unemployed individuals in their efforts to raise awareness on the issue. - **Depression-era Nostalgia:** Brands could create products and marketing campaigns that cater to consumers' interest in historical fashion and design during periods of economic struggle. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion brands to create new clothing lines tailored to those affected by a recession or to support unemployed individuals. - **Activism:** Potential partnerships with unemployed individuals and support to help raise awareness and advocate for the issue at hand. - **Marketing & Advertising:** Opportunity to create targeted marketing campaigns that appeal to consumers' interest in historical periods of difficulty and nostalgia for unique and timeless fashion. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Fantastical Hyper-Utility Fashion Liness](https://www.trendhunter.com/trends/dirty-dirty-jobs.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md)