# Boozy Designer Toy Packs The Tokidoki x Asahi Beer T-Shirt Set is for the Urban Drinker By Matt Ho | Published 2011-07-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/tokidoki-x-asahi-beer-t-shirt-set References: [providermag.it](http://www.providermag.it/2011/07/21/tokidoki-x-asahi-beer-t-shirt-set/) & [facebook](http://www.facebook.com/pages/Asahi/38681186821) In the beer and [designer toys](https://www.trendhunter.com/trends/tokidoki-edition-monopoly) department, the Japanese have always been able to hold their own; combine both worlds and you get the [Tokidoki](https://www.trendhunter.com/trends/coffee-bean-tea-leaf-x-tokidoki) x Asahi Beer T-shirt set. The tokidoki x Asahi Beer T-shirt set brings two giants together for one special collection. Surprisingly, the former brand is releasing shirts instead of new figures; however, it does feature its trademark characters as well as a smoking hot tatted-up vixen holding a beer in her hand. Asahi brings the booze to the party. The Tokidoki x Asahi Beer T-Shirt Set is an exclusive item -- these aren't even for sale. To receive this limited-edition package you'll have to take part in their social media campaign or the events that are being run all over Italian cities. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 22% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Designer Toy Collaborations:** Collaborations between designer toy brands and other industries, such as the beer industry, present opportunities for unique and collectible products. - **Limited-edition Social Media Campaigns:** Social media campaigns that offer limited-edition items as rewards can create buzz and engagement for brands while driving customer participation. - **Cross-industry Merchandise:** The merging of different industries, such as beer and designer toys, to create unique merchandise can cater to niche markets and attract collectors with diverse interests. ### Who This Affects Most - **Designer Toys:** The designer toy industry can explore collaborations with various industries, such as beverages, to create exclusive and collectible merchandise. - **Beer:** Beer brands can collaborate with non-traditional industries, like designer toys, to create limited-edition merchandise that appeals to a wider, niche audience. - **Social Media Marketing:** Brands can leverage social media campaigns and events to engage customers, generate excitement, and reward participation with exclusive merchandise. ## Related on Trend Hunter - [Co-Branded Character Beverages](https://www.trendhunter.com/trends/coffee-bean-tea-leaf-x-tokidoki.md) - [Co-Branded Cartoon Beverages](https://www.trendhunter.com/trends/coffee-bean-and-tea-leaf.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Complimentary Glassware Beer Campaigns](https://www.trendhunter.com/trends/birra-moretti.md) - [Anime-Centric Graphic Shirts](https://www.trendhunter.com/trends/beams-4.md) - [Artist-Designed Collectible Dining Sets](https://www.trendhunter.com/trends/killer-napkins.md)