# Adorably Mutated Toys The Magical Tokidoki Unicornos Are Cute Collectible Figurines By Chalaine Mantha | Published 2011-04-24 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/tokidoki-unicornos References: [thinkgeek](http://www.thinkgeek.com/geektoys/collectibles/e82c/) & [tokidoki.it](http://www.tokidoki.it/) The [Tokidoki Unicornos](https://www.trendhunter.com/trends/tokidoki-edition-monopoly) are an adorable collection of unicorn figurines that have been designed with unique patterns and colors. The [collectible toys](https://www.trendhunter.com/trends/xox-kweenie) each have original names such as Bellina, Dolce, Peperino and Pogo. Two of the Tokidoki Unicornos called Fumo and Prima Donna are very rare. Just like Pokemon cards, these toys are [blind-boxed](https://www.trendhunter.com/trends/sapo-concho), so you never know what you are going to get. Some of the Tokidoki Unicornos look like they represent evil, while others represent good. The makers of the Tokidoki Unicornos have created a story about how the magical creatures came into existence. They say that the Unicornos were once regular ponies but transformed when they traveled through a magical waterfall. These cute toys may just be the next craze with kids! ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Collectible Figurine Craze:** The success of the Tokidoki Unicornos shows a potential boom for collectible figurines with unique designs and storylines. - **Blind-boxed Mystery Objects:** The concept of not knowing what you're getting inside a box could be applied to other product categories such as makeup, snacks, or apparel. - **Good Vs. Evil Aesthetic:** The popularity of the Tokidoki Unicornos' contrasting themes could be used in marketing and design for other products and industries. ### Industries Being Reshaped - **Toy Industry:** The success of the Tokidoki Unicornos shows potential for other toy companies to create unique and imaginative designs for children's toys. - **Fashion Industry:** The Tokidoki Unicornos' popularity in the fashion and accessory market suggests an opportunity for creating themed clothing and accessories. - **Art and Design Industry:** The success of the Tokidoki Unicornos shows the potential for artists and designers to create unique and fantastical designs for merchandise and products. ## Related on Trend Hunter - [Adorable Remixed Board Games](https://www.trendhunter.com/trends/tokidoki-edition-monopoly.md) - [Toy Pony NFTs](https://www.trendhunter.com/trends/my-little-pony-nfts.md) - [Plush Toy Collectibles](https://www.trendhunter.com/trends/urupochachan.md) - [Fluffy Plush Collectibles](https://www.trendhunter.com/trends/urupocha-chan.md) - [Fashion-Focused Novelty Collectibles](https://www.trendhunter.com/trends/kimmon-collectibles.md) - [Designer Blind Box Figurines](https://www.trendhunter.com/trends/pop-top.md) - [Comforting Plush Collectibles](https://www.trendhunter.com/trends/cloudheads.md) - [Unicorn-Themed Card Games](https://www.trendhunter.com/trends/unstable-unicorns-diamond-edition.md) - [Unicorn-Shaped Gummy Candies](https://www.trendhunter.com/trends/haribo-unicornilicious.md)