# Provocatively Surreal Editorials The Toiletpaper Gang is Back with an Editorial for Dazed Magazine By Vasiliki Marapas | Published 2014-10-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/toiletpaper References: [itsnicethat](http://www.itsnicethat.com/articles/toilet-paper) & [toiletpapermagazine.org](http://www.toiletpapermagazine.org/) Photographer Maurizio Cattelan, art director Mico and photographer Pierpaolo Ferrari make up 'Toiletpaper,' the creative collective behind Toiletpaper Magazine. The trio is fascinated by what It's Nice That contributor Maisie Skidmore refers to as "the bizarre, the grotesque, the darkly humorous and the sensual." The Toiletpaper aesthetic is, indeed, a delicious combination of [luxury, sexuality and oddities](https://www.trendhunter.com/trends/moschino-x-milano-handbag) that has become instantly recognizable. Their latest series, which appears in Dazed Magazine's Autumn/Winter 2014 issue, features [fashion by Yohji Yamamoto](https://www.trendhunter.com/trends/la-famiglia-collection). Toiletpaper styled the shoot in their signature, wacky aesthetic. Each image is a cheeky, sensuous and absurdly fun. The entire editorial speaks to the collective's true vision of creating a [surreal dreamscape](https://www.trendhunter.com/trends/tea-for-two-collection) in which anything and everything is possible. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 75% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Surreal Fashion Editorials:** The fashion industry can collaborate with creatives like Toiletpaper magazine's team to produce bizarre and humorous fashion editorials that stand out. - **Sensuous Art Direction:** Other industries can benefit from employing Toiletpaper's unique art direction style to make their products or services more appealing and engaging to their audiences. - **Luxury Oddity Mashup:** Brands can integrate luxury with unexpected and bizarre elements to create a distinct product line or campaign that disrupts the traditional marketplace. ### Industries Being Reshaped - **Fashion:** Fashion brands can partner with quirky art collectives like Toiletpaper magazine's team to create striking campaigns that catch the public's eye. - **Advertising & Marketing:** Marketing firms can employ Toiletpaper's surreal and provocative style in their advertising campaigns to produce memorable and effective ads. - **Art & Design:** Art and design industries can learn from Toiletpaper's approach to creating unconventional and visually captivating artworks or installations. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Artful Luxe Fashion Collaborations](https://www.trendhunter.com/trends/otani.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Unconventional Foodie Magazines](https://www.trendhunter.com/trends/food-magazine.md) - [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md) - [Artsy Surrealist Tableware](https://www.trendhunter.com/trends/gohar-world.md)