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# Resourceful Reclaimed Refreshments
Water From the Toilet to the Tap

By Jessica Marcel | Published 2009-12-05 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/toilet-to-the-tap
References: [boingboing.net](http://www.boingboing.net/2009/12/02/from-the-toilet-to-t.html) & [pbs.org](http://www.pbs.org/newshour/extra/features/us/jan-june08/water_2-11.html)

Would you drink sewer water repurified and turned into [drinking water](https://www.trendhunter.com/trends/spout-water)? What if it was in a fancy bottle, and cost $3 a liter?

While the idea of ‘toilet to the tap’ can be made into something gross, [repurification](https://www.trendhunter.com/trends/adaptable-water-purification-system) could become more and more important as the world population grows. There’s a lot of water on the planet, but ‘[fresh’ water sources](https://www.trendhunter.com/trends/loonen) aren’t infinite. ‘Toilet to the tap’ may be the wave of the future.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 38% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Water Repurification:** Explore ways to repurify sewer water into drinking water.
- **Sustainable Water Solutions:** Develop innovative methods for ensuring a sustainable supply of fresh water.
- **Future of Water Sources:** Examine alternative water sources to cope with the growing global population.

### Industries Being Reshaped

- **Water Treatment:** Opportunity to develop advanced technologies for treating and repurifying waste water.
- **Bottled Water:** Discover potential for marketing and selling repurified water in fancy bottles.
- **Urban Planning:** Consider strategies to incorporate repurification systems into urban infrastructure for a sustainable water future.

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