# Seasonal Toilet Tissues 'Who Gives a Crap' Released a Themed Naughty or Nice Holiday Collection By Laura McQuarrie | Published 2017-11-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/toilet-tissues References: [us.whogivesacrap.org](https://us.whogivesacrap.org/products/naughty-and-nice) 'Who Gives a Crap' is a toilet paper brand that sets itself apart by making [100% bamboo toilet tissue](https://www.trendhunter.com/trends/rollieco) and donating 50% of its profits to building toilets in the developing world. The brand is also known for its vibrant, distinctive designs and this year, it is launching a [limited-edition holiday-themed collection](https://www.trendhunter.com/trends/native-holiday-collection). The newest premium bamboo toilet paper collection from Who Gives a Crap features 48 jumbo rolls, with half of the designs branded with a "naughty" theme and the others marked as "nice." To better spell out what it means to be either [naughty or nice](https://www.trendhunter.com/trends/naughty-nice-squashies), Who Gives a Crap lists suggestions such as "wink inappropriately" or "stop replacing the toilet roll" and "help ducklings" or "buy Who Gives a Crap." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Holiday-themed Products:** Opportunity for other sustainable brands to create festive collections that align with their mission and values. - **Eco-friendly Bulk Purchasing:** Potential for eco-conscious consumers to stock up on sustainable household essentials in bulk to reduce waste and save money over time. - **Playful Packaging Design:** Brands can use playful and distinctive packaging to stand out in a crowded market and bring more joy to everyday consumer products. ### Sectors Adopting This - **Sustainable Consumer Goods:** Brands that specialize in sustainable and eco-friendly household essentials like cleaning products, toiletries, and packaging materials can take advantage of the holiday season to release festive collections like Who Gives a Crap's themed toilet tissue. - **Online Retail:** As more consumers shift to online shopping, e-commerce platforms can provide a more sustainable shopping experience by offering bulk purchasing options for eco-friendly products like Who Gives a Crap's bamboo toilet tissue. - **Non-profit Organizations:** While not technically an industry, organizations that focus on social and environmental causes like building toilets in the developing world can partner with consumer brands to raise awareness and funds for their mission through innovative collaborations like Who Gives a Crap's charitable donation model. ## Related on Trend Hunter - [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md) - [Luxury Bamboo Toilet Papers](https://www.trendhunter.com/trends/bamboo-toilet-tissue.md) - [Vengeful Toilet Paper Campaigns](https://www.trendhunter.com/trends/flush-your-ex.md) - [Festive Cartoon Diapers](https://www.trendhunter.com/trends/grinchthemed-diapers.md) - [Sustainable Toilet Paper Brands](https://www.trendhunter.com/trends/sustainable-toilet-paper.md) - [Soothing Sustainable Bamboo Tissues](https://www.trendhunter.com/trends/bamboo-balsam-tissues.md) - [Seasonally Influenced Baby Diapers](https://www.trendhunter.com/trends/baby-grinch-diapers.md) - [Clogging-Free Bamboo Toilet Papers](https://www.trendhunter.com/trends/krazy-klean-walla.md) - [Bamboo Paper Product Expansions](https://www.trendhunter.com/trends/the-good-roll-products.md)