# Luxurious Toilet Tissues Joseph's Toiletries Come With a Penny-Pinching Price Tag By Malika Renee Butss | Published 2016-02-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/toilet-tissue References: [dailymail](http://www.dailymail.co.uk/news/article-3348760/Loo-paper-costs-flight-Australia-Swiss-firm-s-luxury-roll-cost-632-comes-holder-moisturiser.html) & [josephs-toiletries](https://www.josephs-toiletries.com/product-details/7/toilet-tissue) Toilet tissue is a bathroom accessory almost everyone has spent time and money purchasing. While the average roll is marked at a fairly reasonable price, these toilet tissues cost the same price as an airfare ticket to Australia from the UK. Joseph's Toiletries is a luxury brand that specializes in [personal hygiene care](https://www.trendhunter.com/trends/caboo). The luxurious label has been stated that "perfect hygiene starts from the bottom up" and should be taken seriously despite the claims of other toilet paper brands. Unlike regular toilet paper, these hygiene tools are laid out flat, are not in a roll and have been reported to be the "[most soothing and absorbent toilet paper](https://www.trendhunter.com/trends/bampoo-premium-toilet-paper) in the world." Made of raw materials and [completely sustainable](https://www.trendhunter.com/trends/rollieco), Joseph's Toiletries' toilet tissues are priced at $901.90 USD. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Personal Hygiene:** Expensive, high-end toilet tissue brands are creating opportunities for other luxury personal hygiene brands to disrupt traditional personal hygiene offerings. - **Sustainable Toilet Paper:** As consumers become more eco-conscious, there is a growing demand for sustainable toilet paper options, creating opportunities for innovation in eco-friendly manufacturing and packaging. - **Flat Laid Tissue Paper:** A shift towards flat laid toilet tissue is creating opportunities for innovation in packaging, marketing, and distribution of flat laid toilet tissue. ### Sectors Adopting This - **Personal Hygiene:** The personal hygiene industry has an opportunity to create more luxury products using raw, sustainable materials. - **Eco-friendly Manufacturing:** The eco-friendly manufacturing industry has an opportunity to create innovative solutions in creating sustainable toilet paper products. - **Marketing and Distribution:** The marketing and distribution industry has an opportunity to disrupt traditional marketing and distribution methods for luxury toilet paper brands with unique packaging and distribution strategies. ## Related on Trend Hunter - [Value-Focused Toilet Paper Products](https://www.trendhunter.com/trends/cushelle-longer-lasting-rolls.md) - [Luxury Bamboo Toilet Papers](https://www.trendhunter.com/trends/bamboo-toilet-tissue.md) - [Endless Toilet Paper Rolls](https://www.trendhunter.com/trends/forevr-roll.md) - [Luxury Vegan Bath Tissues](https://www.trendhunter.com/trends/wholeroll.md) - [Tube-Free Toilet Paper Products](https://www.trendhunter.com/trends/tubeless-toilet-paper.md) - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md) - [Soothing Sustainable Bamboo Tissues](https://www.trendhunter.com/trends/bamboo-balsam-tissues.md) - [Sustainable Toilet Paper Brands](https://www.trendhunter.com/trends/sustainable-toilet-paper.md) - [Toilet Tissue Gels](https://www.trendhunter.com/trends/wype-gel.md)