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# Giant Guerrilla Toilet Paper Rolls
Dulcolax Laxative Ad

By Hayley Grieve | Published 2008-09-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/toilet-roll-art-inspire-outside-the-bathroom
References: [trendhunter](http://www.trendhunter.com)

Toilet paper rolls have fascinated the TrendHunter community season after season. We can't get enough of [Custom Toilet Paper](http://www.trendhunter.com/trends/custom-toilet-paper) or [Toilet Paper in-A-Tube](http://www.trendhunter.com/trends/novelty-toilet-paper-dispensers-tissue-in-a-toothpaste-tube) trends, even if we tried.

Some artists have taken it to the next level and are using toilet paper rolls as new inspiration.

Particularly avant-garde is the [potty made entirely of rolls](https://www.trendhunter.com/trends/clesana-x1), easily to be mistaken for the real thing. Ad agencies caught on to the idea, and Dulcolax laxatives placed their [giant empty toilet roll](https://www.trendhunter.com/trends/thoughts-prayers-toilet-paper) in front of pharmacies in Germany.

I am guessing these artists are the same ones who "TP'ed" their neighbors front lawns when they were kids.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 76% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### Why This Trend Is Growing

- **Toilet Paper Art:** Opportunity to create artistic installations and sculptures using toilet paper rolls.
- **Novelty Toilet Paper:** Opportunity to create unique and customized toilet paper designs for marketing and promotional campaigns.
- **Eco-friendly Toilet Paper:** Opportunity to produce, market, and distribute eco-friendly toilet paper products as a sustainable alternative to traditional paper products.

### Industries Being Reshaped

- **Advertising:** Using toilet paper art as an innovative way to advertise and market products.
- **Art and Design:** Creating toilet paper art installations and sculptures for display in galleries, museums, and public spaces.
- **Sustainability:** Developing and marketing eco-friendly toilet paper products to minimize the environmental impact of traditional paper products.

## Related on Trend Hunter

- [Festively Painted Toilet Paper](https://www.trendhunter.com/trends/bim-bam-boo-jingle-rolls-toilet-paper.md)
- [Compressed Toilet Paper Boxes](https://www.trendhunter.com/trends/bambox.md)
- [Tube-Free Toilet Paper Products](https://www.trendhunter.com/trends/tubeless-toilet-paper.md)
- [Value-Focused Toilet Paper Products](https://www.trendhunter.com/trends/cushelle-longer-lasting-rolls.md)
- [Reimaged Tissue Paper Constructions](https://www.trendhunter.com/trends/perfect-tear.md)
- [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md)
- [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md)
- [Quirky Toilet Brushes](https://www.trendhunter.com/trends/stylish-toilet-brush.md)
- [Ultra-Soft Reinvented Toilet Paper](https://www.trendhunter.com/trends/smooth-tear.md)
