# Virtual Toilet Papering Pranks Cheetos' Project TP Lets Users Virtually Toilet Paper Houses By Laura McQuarrie | Published 2013-10-28 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/toilet-paper-houses References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.ca/2013/10/cheetos-lets-you-tp-any-house-for.html) & [project-tp](https://www.project-tp.com/) Cheetos’ ‘Project TP’ virtually allows users to toilet paper houses without any of the mess or consequences. After visiting the Project TP site, users can enter a street address which is located on [Google](https://www.trendhunter.com/trends/simplyprotein-campaign) maps. The target is marked with an ominous black flag bearing a skull and crossbones made of Cheetos. Users have the chance to confirm their target, then sit back and watch as their chosen location is covered in toilet paper. This is a hilarious way to perform a mischievous prank. To date, Cheetos counts that over 103 million feet of toilet paper have been virtually used to toilet paper houses. It's a harmless and fun way for this brand to drive traffic to its site before kids go trick or treating, especially to promote its new [glow-in-the-dark chip bags](https://www.trendhunter.com/trends/cheetos-snacks), which are perfect for Halloween. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 44% | Activity: 65% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Pranks:** Brands can develop virtual prank experiences as a way to engage with their audience and create shareable content. - **Augmented Reality Marketing:** Integrating augmented reality experiences into marketing campaigns can generate buzz and interest in a brand's products or services. - **Gamification:** Adding playful gaming elements to marketing initiatives can increase engagement and brand loyalty. ### Sectors Adopting This - **Snack Food:** Snack food companies can utilize virtual experiences to build brand recognition and strengthen customer loyalty. - **Marketing and Advertising:** Marketing and advertising agencies can incorporate virtual prank experiences into their campaigns to create buzz for their clients. - **Entertainment:** Entertainment companies can utilize augmented reality experiences to create unique and immersive experiences for their audiences. ## Related on Trend Hunter - [Spooky Snack Metaverses](https://www.trendhunter.com/trends/chesterville.md) - [Personalized Digital Playgrounds](https://www.trendhunter.com/trends/pringles-poptopia.md) - [Vengeful Toilet Paper Campaigns](https://www.trendhunter.com/trends/flush-your-ex.md) - [Exclusive Sparkling Cheese Snacks](https://www.trendhunter.com/trends/cheetos-1.md) - [Snack Artwork Auctions](https://www.trendhunter.com/trends/mischief-by-chester.md) - [Snacking Mishap Campaigns](https://www.trendhunter.com/trends/the-other-hand.md) - [Cheesy Mayhem Campaigns](https://www.trendhunter.com/trends/spokeshand.md) - [Snack-Inspired Large Artwork](https://www.trendhunter.com/trends/cheetle.md) - [Interactive Prank Tools](https://www.trendhunter.com/trends/scratch-reveal.md)