# Bird Seed Billboards Nouvelle Soft's Toilet Paper Advertisement Has Nature Say Thanks By Laura McQuarrie | Published 2014-04-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/toilet-paper-advertisement References: [creativecriminals](http://creativecriminals.com/nouvelle-soft/bird-seed-billboard) & [nouvellerecycling](http://www.nouvellerecycling.co.uk/) In order to show off its commitment to the environment, Nouvelle Soft devised a unique toilet paper advertisement in the form of a '[Bird](https://www.trendhunter.com/trends/wonder-block) Seed [Billboard](https://www.trendhunter.com/trends/dreamies-treats).' Quite simply, in the place of a billboard, Nouvelle Soft set up [a giant bird feeder](https://www.trendhunter.com/trends/project-pigeon) filled with bird seeds and over time, birds perched on it, ate up the seeds and revealed a hidden message. The stunt involved two billboards, one that said "nature will thank you" and over time, a second ad that fed and fed a bunch of British birds until it revealed text that read "cheers." Nouvelle Soft's toilet paper is made from recycled paper and this was quite a cute way to make nature seem like it's really saying thanks. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 44% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Related on Trend Hunter - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md)