# Comedic Toilet Humor Ads Dollar Shave Club's New Commercial Advertises Wipes for Real Gentlemen By | Published 2013-06-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/toilet-humor-ad References: [laughingsquid](http://laughingsquid.com/one-wipe-charlies-peppermint-scented-butt-wipes-for-men-by-dollar-shave-club/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=3FOae1V1-Xg) The legacy of [Dollar Shave Club's](https://www.trendhunter.com/trends/dollar-shave-club1) hilarious and raunchy commercials is carried on by their latest [toilet humor ad](https://www.trendhunter.com/trends/moist-humor) for One-Wipe Charlies. These 'Charlies,' as they're called, as really [peppermint-scented wipes for your bottom](https://www.trendhunter.com/trends/ultimate-fresh-hygiene-wipes). The commercial is appropriately titled 'Let's Talk About #2' and focuses on selling these bathroom accessories to distinguished gentlemen. The commercial shows Dollar Shave Club CEO Mike as he traipses through a suburban home, a forest, an archaeological dig and a war zone, all the while speaking directly to the camera. He explains that these wipes require one stroke and allow the busiest of men to get on with their lives. He even states that they're so good, even grizzly bears won't want to relieve themselves in the woods any longer -- it's primitive. With entertainingly original commercials like this, Dollar Shave Club has cemented itself in the viral video sphere which will hopefully ensure that this innovative business is around for quite some time. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 19% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Toilet Humor Advertising:** Humorous ads featuring toilet humor are becoming more prevalent in advertising campaigns. - **Personal Hygiene Products:** The market for innovative and humorous personal hygiene products is growing rapidly. - **Direct-to-consumer Advertising:** More companies are using humor and viral videos in their direct-to-consumer advertising campaigns. ### Industries Being Reshaped - **Personal Care Products:** The personal care industry has the chance to create unique, humorous, and innovative products for consumers. - **Marketing and Advertising:** Marketing and advertising industries can benefit from creating innovative and humorous campaigns that resonate with consumers. - **Online Retail:** Direct-to-consumer companies, such as Dollar Shave Club, are disrupting the traditional retail industry with their innovative marketing strategies. ## Related on Trend Hunter - [Hilarious Backside Grooming Tools](https://www.trendhunter.com/trends/dude-wipes-2.md) - [Cooling Male Hygiene Wipes](https://www.trendhunter.com/trends/menthole-xxtreme.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Outdoor-Ready Sanitary Wipes](https://www.trendhunter.com/trends/dude-wipes-1.md) - [Hygienic Toddler-Specific Wipes](https://www.trendhunter.com/trends/lil-dude-wipes.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Comedic Body Wash Ads](https://www.trendhunter.com/trends/moist-humor.md)