# Eco-Friendly Toilet Cleaners The Brand 'Ecover' Offers Natural Cleaning Solutions for the Home By Mishal Omar | Published 2017-02-06 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/toilet-cleaner References: [well](https://well.ca/products/ecover-toilet-bowl-cleaner-pine_14117.html?gclid=CM6vmKGh9NECFQgcaQodGIwK_Q) The Belgium-based company [Ecover](https://www.trendhunter.com/trends/waste-no-space-campaign) offers a powerful toilet cleaner that is able to clean people's bathrooms without using strong chemicals. The product contains a decalcifying agent that works to ensure that the user's [toilet remains as clean as possible](https://www.trendhunter.com/trends/zoflora-limitless-scents-rim-blocks) without the harshness of strong chemicals. It is able to clean, freshen, eliminate stains and mineral deposits and leaves a "sparkling shine." The product is made with biodegradable and [plant-based ingredients](https://www.trendhunter.com/trends/saje-multisurface-cleaning-refill), while its bottle is made up of recycled and plant plastic – ensuring that it does as little harm to the environment as possible. The toilet cleaner is strong as well, being able to clean a bowl with just one run around the toilet's rim. This eco-friendly product's natural ingredients and container provides inspiration for other brands to do the same for their own products. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 10% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Natural Cleaning Solutions:** Opportunity for brands to develop eco-friendly cleaning products using biodegradable and plant-based ingredients. - **Decalcifying Agents:** Innovation potential in creating powerful toilet cleaners that eliminate stains and mineral deposits without the use of harsh chemicals. - **Eco-friendly Packaging:** Potential for brands to use recycled and plant plastic in their packaging to reduce environmental harm. ### Who This Affects Most - **Home Cleaning Products:** Opportunity for home cleaning brands to expand their product lines with eco-friendly alternatives. - **Toilet Cleaner Manufacturers:** Innovation potential for toilet cleaner manufacturers to develop cleaner formulations and packaging options that are environmentally friendly. - **Sustainable Packaging:** Opportunity for packaging companies to provide eco-friendly packaging solutions for various consumer products. ## Related on Trend Hunter - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Toilet Bowl Cleaner Sheets](https://www.trendhunter.com/trends/toilet-bowl-cleaner-sheets.md) - [Eco Toilet Cleaning Kits](https://www.trendhunter.com/trends/loo-starter-kit.md) - [Plant-Based All-Purpose Cleaners](https://www.trendhunter.com/trends/guests-on-earth-citrus-oasis.md) - [Long-Lasting Cleaning Products](https://www.trendhunter.com/trends/harpic-1.md) - [Eco-Friendly Household Cleaning Solutions](https://www.trendhunter.com/trends/leaf-mineral.md) - [Eco Bathroom Cleaner Bundles](https://www.trendhunter.com/trends/astonish-toilet-bowl-fizz-fresh.md) - [Wooden Toilet Brushes](https://www.trendhunter.com/trends/wooden-toilet-brush.md) - [Free-From Private Label Cleaners](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners.md)