# Laidback Chic Fashion The Toi et Moi SS12 Collection is French-Inspired with an Aussie Twist By Meghan Young | Published 2011-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/toi-et-moi-ss12 References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/toi-et-moi-summer-2011_12-collection.aspx) & [toietmoi.au](http://toietmoi.com.au/) The Toi et Moi SS12 collection is a mix of two cultures: French and Australian. If Parisians are city chic and Aussies beach-ready, the line is a perfect balance of sophisticated looks that have a casual air about them, as though they were effortlessly put together for a quick romp around town. Designed by Gil Lawrence, who founded the Sydney-based fashion brand back in 2009, the Toi et Moi SS12 collection continues his deep love and fascination with France. Yet as much as he fills this line with flirty, feminine pieces that at once cute and womanly, he makes sure to balance them off with flowing fabrics, bright colors and plenty of flesh in order to stay true to his own country. Essentially, the line is Lawrence's "take on an Australian girl in Paris." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 80% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Mixing Cultures:** Opportunity for designers to create fashion collections that blend elements from different cultures, creating unique and innovative styles. - **Casual Sophistication:** Potential for fashion brands to develop clothing lines that offer a balance between sophisticated looks and a casual, effortless aesthetic. - **Fusion Fashion:** Emerging trend of combining influences from multiple countries or regions to create fashion that appeals to a global audience. ### Sectors Adopting This - **Fashion Design:** Chance for fashion designers to explore the fusion of different cultures and create collections that reflect a blend of styles. - **Retail:** Opportunity for retailers to offer a curated selection of fashion brands that embrace the concept of laidback chic and appeal to customers seeking a sophisticated yet relaxed style. - **Global Fashion:** Growing industry of fashion that transcends borders by incorporating cultural elements from various countries, opening doors for international collaborations and markets. ## Related on Trend Hunter - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Italian Summer Swimwear](https://www.trendhunter.com/trends/soeur.md) - [Effortless Autumn Apparel](https://www.trendhunter.com/trends/szane-fall-2025.md) - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Intimate Spring Fashion](https://www.trendhunter.com/trends/louis-vuitton-springsummer-2026.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)