# Fast Food Purses The Eco-Friendly Togo Burger by Seulbi Kim Keeps Items in Order By Meghan Young | Published 2013-05-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/togo-burger-by-seulbi-kim References: [neatorama](http://www.neatorama.com/2013/05/13/A-Fast-Food-Purse) & [packagingoftheworld](http://www.packagingoftheworld.com/2013/03/togo-burger-student-project.html) The Togo Burger by Seulbi Kim, a student at the Rhode Island School of Design, is a redesign of the [classic paper bag](https://www.trendhunter.com/trends/paper-pulp-coffee-carrier) often used in fast food restaurants. Instead of relying on a shapeless form that doesn't do much to keep the items inside in order, this packaging boasts specific pockets for them. For instance, the hole at the bottom is meant for the drink while the two slots in the side accommodate the fries and burger. Once everything is in place, the Togo Burger by Seulbi Kim lifts up and closes like a little purse, which is complete with a handle and all. In addition to being practical, Kim writes, "The carrier will reduce the volume by about 50% compared to that today." ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Packaging:** The Togo Burger showcases a trend towards eco-friendly packaging by redesigning the classic paper bag with specific compartments for different fast food items. - **Organized Fast Food:** The Togo Burger reflects a trend of creating innovative packaging solutions that keep fast food items organized and in order, enhancing the overall customer experience. - **Compact and Portable Design:** The Togo Burger is part of a trend of developing compact and portable packaging designs that are not only practical but also reduce the volume of packaging materials. ### Who This Affects Most - **Fast Food:** The fast food industry can explore the use of innovative packaging solutions like the Togo Burger to enhance the convenience and organization of their takeout offerings. - **Packaging:** The packaging industry can capitalize on the trend of eco-friendly and organized designs, like the Togo Burger, by developing innovative solutions for food delivery and takeout. - **Design:** The design industry has an opportunity to create compact and portable packaging designs, similar to the Togo Burger, that are both functional and aesthetically appealing for various products and industries. ## Related on Trend Hunter - [Multifunctional Cardboard QSR Packaging](https://www.trendhunter.com/trends/the-tablebag.md) - [Take-Out Box Tables](https://www.trendhunter.com/trends/tablebag.md) - [Food Travel Accessories](https://www.trendhunter.com/trends/to-go-collection.md) - [Food-Inspired Fashionable Purses](https://www.trendhunter.com/trends/stan-onigiri-purse.md) - [Sandwich-Inspired Sofa Concepts](https://www.trendhunter.com/trends/burger-sofa.md) - [Accessible Burger Packaging](https://www.trendhunter.com/trends/accessible-burger-packaging.md) - [Grocery Bag Runway Accessory](https://www.trendhunter.com/trends/march-packable-tote-bag.md) - [Reusable Fast-Food Packages](https://www.trendhunter.com/trends/reusable-fast-food-packaging.md) - [Multifunctional Beverage Carriers](https://www.trendhunter.com/trends/thermobag-drink-carrier.md)