# Pride-Themed Breakfast Cereals Kellogg's x GLAAD 'Together with Pride' Cereal is Limited-Edition By Michael Hemsworth | Published 2021-05-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/together-with-pride-cereal References: [brandeating](https://www.brandeating.com/2021/05/kelloggs-launches-new-together-with-pride-cereal.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BrandEatingFoodReviewsFoodNewsAndFoodRecipes+%28Brand+Eating%29) The [Kellogg's](https://www.trendhunter.com/trends/kellogg-bowl-buddies) x [GLAAD](https://www.trendhunter.com/trends/skittles-pride-packaging) 'Together with Pride' cereal is a limited-edition collaboration product created in anticipation of [Pride Month](https://www.trendhunter.com/trends/hayu-pride-cookie) that stands in solidarity with members of the LGBTQ+ community. The cereal features a festive mix of berry flavored rainbow hearts that have been dusted with edible glitter to make them an eye-catching option to enjoy for breakfast or a snack. The product is being launched at select retailers while supplies last. The Kellogg's x GLAAD 'Together with Pride' cereal will also help to support GLAAD by encouraging consumers to upload their receipt to have the Kellogg Company donate $3 per box up to $140,000. The cereal features all of the brand's iconic mascots surrounding a bowl of the product to further drive home the theme of inclusivity and togetherness. Image Credit: Kellogg's ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 48% | Activity: 73% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Pride-themed Products:** Businesses can capitalize on the LGBTQ+ community's purchasing power during Pride Month by creating limited-edition, themed products that show solidarity and inclusivity. - **Cause Marketing:** Partnering with social justice organizations in a visible way and donating a portion of sales to the cause can help businesses appeal to consumers who prioritize purchasing from companies that align with their values. - **Edible Glitter:** Innovating with edible glitter could add a fun and eye-catching element to any food product, attracting consumers who are looking for unique and exciting options. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can create themed products that appeal to consumers during certain times of the year, like Pride Month, to increase sales and show support for social causes. - **Marketing and Advertising:** Marketing and advertising agencies can help businesses develop cause marketing campaigns and visually appealing packaging that appeals to socially conscious consumers. - **Nonprofit:** Social justice organizations like GLAAD can partner with businesses to create collaborations like the Kellogg's x GLAAD cereal, increasing visibility and raising funds for their cause while building strong brand partnerships. ## Related on Trend Hunter - [Pride-Supporting Bakery Staples](https://www.trendhunter.com/trends/neon-pink-block-party-lemonade.md) - [Pride Month Candy Branding](https://www.trendhunter.com/trends/skittles-pride-packaging.md) - [Limited-Edition Pride-Celebrating Oat Bars](https://www.trendhunter.com/trends/sogay.md) - [Pride Month Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-shed-pride-month.md) - [Affirmative Pride Month Packaging](https://www.trendhunter.com/trends/plfag-national.md) - [Customizable Pride Cookie Packs](https://www.trendhunter.com/trends/oreo-pride-limited-edition-cookie-pack.md) - [Pride-Themed Rainbow Donuts](https://www.trendhunter.com/trends/rainbow-doughnut-for-pride.md) - [Cereal-Inspired Ice Creams](https://www.trendhunter.com/trends/cerealinspired-ice-cream.md) - [Chromatically Romantic Breakfast Cereals](https://www.trendhunter.com/trends/froot-loops-sweethearts.md)