# Clean Hair Product Brands Together Beauty Offers a Range of Natural Hair Care & Styling Products By Laura McQuarrie | Published 2019-07-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/together-beauty References: [mindbodygreen](https://www.mindbodygreen.com/articles/how-to-i-tried-sephoras-newest-natural-hair-care-brandand-im-hooked-maximize-recovery-while-on-vacation) & [sephora](https://www.sephora.com/brand/together-beauty) Together Beauty is a new natural hair brand that can be found exclusively on [Sephora](https://www.trendhunter.com/trends/clear-collection). The products feature innovative, clean formulas that fit within the Clean at Sephora program and according to Together Beauty co-founder Sam Brocato, "The low-hanging fruit is conditioners and moisturizers; those are easy to formulate naturally. But it's incredibly hard to get the same results with styling products without using synthetically based ingredients." Fortunately, Brocato is a longtime hairstylist and has plenty of experience working with naturally formulated products at his own salon. The [clean hair care products](https://www.trendhunter.com/trends/california-naturals) are free from SLS, SLES, parabens, formaldehydes, formaldehyde-releasing agents, as well as artificial dyes, synthetic fragrances and a long list of other exclusions. Some of the products from Together Beauty include the [Wash & Co](https://www.trendhunter.com/trends/piercing-cleanser) Cleansing Conditioner, Purple Reign Shampoo for blondes and the Crown + Glory Smoothing Mask. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 59% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Clean Beauty Products:** The trend towards clean ingredients in beauty products allows for the opportunity to innovate new, more natural product formulations. - **Natural Hair Care:** The trend towards using natural ingredients in hair care products presents an opportunity for companies to create new, innovative formulas and stand out in the market. - **Synthetic-free Styling Products:** As consumers increasingly seek clean ingredients in styling products, companies have an opportunity to develop new and effective synthetically-free hair styling options. ### Where This Applies - **Beauty:** Beauty companies and brands can tap into the continued demand for natural and clean beauty products by developing new formulations using natural ingredients and clean technology. - **Hair Care:** As the natural hair care market grows, hair care companies have an opportunity to stand out by developing new and effective naturally formulated products. - **Retail:** Retailers can cater to growing consumer demand for clean and natural products by adding natural beauty product lines to their offerings and promoting them as user-friendly and healthy for everyday use. ## Related on Trend Hunter - [Clean Luxury Haircare Lines](https://www.trendhunter.com/trends/mela-kera.md) - [Clear Haircare Collections](https://www.trendhunter.com/trends/clear-collection.md) - [Plant-Based Haircare Formulations](https://www.trendhunter.com/trends/plantbased-haircare-formulation.md) - [Clean Hair Product Launches](https://www.trendhunter.com/trends/california-naturals.md) - [Modern Cruelty-Free Haircare Products](https://www.trendhunter.com/trends/crueltyfree-haircare-products.md) - [Simplified Waterless Haircare](https://www.trendhunter.com/trends/the-root-project.md) - [Shine-Enhancing Hair Sets](https://www.trendhunter.com/trends/sleek-stylers-set.md) - [Skin-Friendly Hair Products](https://www.trendhunter.com/trends/seens-haircare.md) - [Affordable Free-From Haircare](https://www.trendhunter.com/trends/salon-quality-haircare.md)