# Crowdsourced Book Tours Togather Helps New Authors Connect With Readers & Promote Their Work By Katherinev123 | Published 2012-08-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/togather References: [psfk](http://www.psfk.com/2012/08/startup-crowdsources-author-appearances.html) & [togather](http://www.togather.com/) For many authors, the hardest part of the publishing process is actually getting their books sold, but the platform Togather is here to help. Created by Aaron Shapiro and Andrew Kessler from HUGE Inc., Togather is a site that helps connects authors with potential readers. Readers and fans can visit Togather and vote for the authors for whom they would most like to go to a reading. Authors, on their end, can then view the votes and the number of corresponding RSVPs to determine whether or not to visit a particular town. By crowdsourcing the readings in this way, authors can effectively reach a wider audience as well as minimize the risk and cost of going to a book reading with nobody in the audience. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 17% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### What's Driving This Trend - **Crowdsourced Book Tours:** Authors can leverage the power of crowdsourcing to plan book tours and reach a wider audience. ### Who This Affects Most - **Publishing:** The publishing industry can benefit from using crowdsourcing platforms like Togather to help authors promote and sell their books. - **Event Management:** Event management companies can explore opportunities to support and organize crowdsourced book reading events for authors. - **Digital Marketing:** Digital marketing agencies can assist authors in leveraging crowdsourced book tours as a promotional strategy to connect with potential readers. ## Related on Trend Hunter - [Communal Reading Events](https://www.trendhunter.com/trends/reading-rhythms.md) - [Book Discovery Platforms](https://www.trendhunter.com/trends/book-chat-noir.md) - [Immersive Virtual Bookstores](https://www.trendhunter.com/trends/shepherd-30.md) - [Creator Collaboration Platforms](https://www.trendhunter.com/trends/talen-together.md) - [Curated Reading Insights](https://www.trendhunter.com/trends/bookselects.md) - [Swipeable Book Discovery](https://www.trendhunter.com/trends/bookswipr.md) - [Literary Wellness Retreats](https://www.trendhunter.com/trends/aweventurer.md) - [Curated Book Finders](https://www.trendhunter.com/trends/readhive.md) - [Book Matchmaking Services](https://www.trendhunter.com/trends/bookwish.md)