# Cookable Plant-Based Pepperoni Tofurky and Moocho Debut New Plant-Based and Dairy-Free Offerings By Niko Pajkovic | Published 2022-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tofurky References: [nosh](https://www.nosh.com/food-wire/2022/tofurky-and-moocho-showcase-new-plant-based-pepperoni-and-dairy-free-lines/) & [tofurky](https://tofurky.com/)  During Natural Products Expo West 2022, Tofurky, an indie plant-based meat producer, and its dairy-free sub-brand Moocho, announced that they would be launching new products this month. Tofurky debuted its new [plant-based Hot Dog and Pepperoni products](https://www.trendhunter.com/trends/plantbased-deli-meats), while Moocho unveiled its new [dairy-free Cream Cheese and Shredded Cheese](https://www.trendhunter.com/trends/jalapeo-cheese-spread) offerings. The new Torfurky Pepperoni blends garlic, mustard, and red pepper flavors, offering customers a meat-like taste and texture. Meanwhile, Moocho Shredded Cheese is made from [fermented cultures and traditional cheesemaking processes](https://www.trendhunter.com/trends/plonts). As a result, it is able to deliver an authentic product that mimics the flavor and feel of its dairy-based cheese counterpart. "We’re beyond excited to bring Pepperoni, our all-new Hot Dog and Moocho Cream Cheeses to the table. With these new launches, we have prioritized creating deliciously indulgent foods in a plant-based form that is both affordable and accessible to consumers across the country," said Tofurky and Moocho CEO and president Jaime Athos. Image Credit: ToFurky ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 30% | Activity: 52% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Meat Products:** The increasing demand for plant-based meat products presents disruptive innovation opportunities for companies to create alternative meat products that replicate the taste and texture of animal-based products. - **Dairy-free Cheese:** The rise in popularity of dairy-free cheese presents disruptive innovation opportunities for companies to explore new production methods and ingredients to create cheese alternatives that closely mimic the taste and texture of dairy-based cheese. - **Indie Food Producers:** The emergence of indie food producers offers disruptive innovation opportunities for small companies to create unique and innovative plant-based and dairy-free food products that appeal to a niche market. ### Industries Being Reshaped - **Plant-based Meat Industry:** The plant-based meat industry presents disruptive innovation opportunities for companies to develop new products that cater to the growing demand for plant-based alternatives to animal-based products. - **Dairy Alternative Industry:** The dairy alternative industry presents disruptive innovation opportunities for companies to research and develop new ingredients and manufacturing processes to create dairy-free cheese that closely replicates the taste and texture of dairy-based cheese. - **Natural Foods Industry:** The natural foods industry presents disruptive innovation opportunities for companies to create healthy and sustainable plant-based and dairy-free alternatives that appeal to health-conscious consumers. ## Related on Trend Hunter - [Plant-Based Pizza Ingredients](https://www.trendhunter.com/trends/plantbased-pizza-ingredients.md) - [Plant-Based Pepperoni](https://www.trendhunter.com/trends/plantcraft.md) - [Meat-Free Pepperoni Products](https://www.trendhunter.com/trends/before-the-butcher-plantbased-pepperoni.md) - [Artisanal Plant-Based Sausages](https://www.trendhunter.com/trends/tofurky-sausages.md) - [Meat-Like Plant-Based Pizza Toppings](https://www.trendhunter.com/trends/donatos-field-roast-plantbased-pepperoni.md) - [Plant-Based Pepperoni Slices](https://www.trendhunter.com/trends/plantaway.md) - [Vegan Pepperoni Pizzas](https://www.trendhunter.com/trends/pizza-my-heart.md) - [Smoky Vegan Pepperoni Slices](https://www.trendhunter.com/trends/new-vegan-pepperoni.md) - [Animal-Free Mozzarella Pizzas](https://www.trendhunter.com/trends/new-culture-animal-free-mozzarella.md)