# Tofu Meat Beverages The Vegan-Friendly Tofurky and Gravy Soda from Jones Soda By Marissa Liu | Published 2009-11-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tofurky-and-gravy-soda References: [foodbev](http://www.foodbev.com/news/jones-soda-targets-vegans-with-tofurky-and-gravy) & [jonessoda](http://www.jonessoda.com/files/tofurky_2009.php) You would think that after the disaster that was Orbitz beverage companies would have learned that most North American consumers don’t like chewing on something in their drinks. However, the strange people over a [Jones Soda](https://www.trendhunter.com/trends/soda-advent-calendar) have thumbed their noses at this idea and created the [vegan-friendly, sugar-free](https://www.trendhunter.com/trends/mary-jones-zero-sugar) [Tofurky and Gravy Soda](https://www.trendhunter.com/trends/olipop-and-hidden-valley). That’s right, if not being able to eat turkey and stuffing on Thanksgiving was getting a vegetarian down, now, they can drink their holiday meal. Jones Soda is marketing the Tofurky and Gravy soda with the tagline, “Soda you can chew on.” I think I’ll pass and go straight to the non-liquid pumpkin pie. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 10% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vegan-friendly Beverages:** Opportunity for innovative companies to create unique and appealing vegan-friendly beverages. - **Alternative Thanksgiving Flavors:** Potential for new products that offer unconventional flavors for Thanksgiving meals. - **Sugar-free Drinks:** Growing demand for sugar-free options creates possibilities for companies to develop innovative beverages without sacrificing taste. ### Where This Applies - **Beverage Industry:** Opportunity to introduce new and unique beverages that cater to vegan and health-conscious consumers. - **Food Industry:** Potential for companies to create alternative Thanksgiving products that cater to dietary restrictions and offer unique flavor profiles. - **Health Food Industry:** Growing market for sugar-free drinks provides potential for companies to develop innovative and healthier beverage options. ## Related on Trend Hunter - [Dog-Friendly Sodas](https://www.trendhunter.com/trends/jones-craft-dog-soda.md) - [Green Bean Beverages](https://www.trendhunter.com/trends/green-bean-casserole-sparkling-water.md) - [Vegetarian-Friendly Gravies](https://www.trendhunter.com/trends/vegetarian-gravy.md) - [Meatless Turkey Alternatives](https://www.trendhunter.com/trends/omv-vegan-no-turkey.md) - [Spooky Halloween-Themed Sodas](https://www.trendhunter.com/trends/jones-halloween-sodas.md) - [Thanksgiving-Inspired Ice Creams](https://www.trendhunter.com/trends/salt-straws-friendsgiving-series.md) - [Plant-Based Holiday Baguettes](https://www.trendhunter.com/trends/holiday-baguette.md) - [Organic Savory Spritzers](https://www.trendhunter.com/trends/savory-spritzers.md) - [Vegan Thanksgiving Leftovers Sandwiches](https://www.trendhunter.com/trends/thanksgiving-leftovers-sandwich.md)