# Two-In-One Tofu Packets Nasoya is Now Offering Side-by-Side Tofu Blocks in Separated Packs By Laura McQuarrie | Published 2016-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tofu References: [trndmonitor](https://trndmonitor.com/food-spotlight-outside-the-block-nasoya-brings-new-innovation-to-tofu-category/) & [nasoya](http://www.nasoya.com/products/organic-non-gmo-tofu/organic-extra-firm-tofu) In order to make it easier for consumers to enjoy [eating and cooking with tofu](https://www.trendhunter.com/trends/tofu-press), Nasoya is now introducing its new Organic Extra Firm Tofu Twin Pack in split packaging that offers [two separate servings](https://www.trendhunter.com/trends/pure-culture) in an easy-to-grab format. The convenient two-in-one package ensures that consumers will not have to worry about the freshness of unused portions or preparing more than they need for a single meal. Alternatively, for larger meals that require cooking for a greater portion of people, these tofu two-packs are ideal for families and individuals alike. As more consumers seek [plant-based sources of protein](https://www.trendhunter.com/trends/this-is-super-superfood), this unique packaging solution will appeal to consumers who are looking for added value, as well as ways to reduce waste in their consumption of food products. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Split Packaging:** Split packaging offers two separate servings in an easy-to-grab format, providing convenience and freshness for consumers. - **Plant-based Protein:** As consumers seek plant-based sources of protein, there is a growing market for tofu and other similar products. - **Reducing Food Waste:** The two-in-one tofu packets help consumers reduce waste by providing portion-controlled servings. ### Who This Affects Most - **Food Packaging:** The split packaging innovation can be applied to various food products to enhance convenience and freshness. - **Plant-based Food:** The increasing demand for plant-based protein creates opportunities for companies in the plant-based food industry. - **Sustainable Food Practices:** Reducing food waste aligns with the sustainability goals of the food industry, presenting opportunities for innovation and market differentiation. ## Related on Trend Hunter - [Recipe-Ready Frozen Tofu Products](https://www.trendhunter.com/trends/the-tofoo-co.md) - [Quick-Marinating Tofu](https://www.trendhunter.com/trends/quickmarinating-tofu.md) - [Flavor-Packed Tofu Products](https://www.trendhunter.com/trends/tofoo-co-marinated.md) - [Earth-Inspired Special-Edition Tofu Packaging](https://www.trendhunter.com/trends/tofu-packaging.md) - [Flavored Recipe-Ready Tofus](https://www.trendhunter.com/trends/prepared-tofu.md) - [Flavor-Packed Tofu Meal Kits](https://www.trendhunter.com/trends/saucy-tofu-meal-kits.md) - [Fava-Based Packaged Tofus](https://www.trendhunter.com/trends/fava-bean-tofu.md) - [Crowd-Pleasing Marinated Tofus](https://www.trendhunter.com/trends/the-tofoo-co-marinated-tofu.md) - [Heat-and-Eat Tofu Products](https://www.trendhunter.com/trends/cauldron-tofu-pieces.md)