# Handmade Tofu Chips Pure Nosh's Vegan Chips Aim to Introduce "The New Normal in Snacking" By Laura McQuarrie | Published 2021-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tofu-chips References: [dexigner](https://www.dexigner.com/news/33755) & [purenosh](https://www.purenosh.co.uk/) [Pure Nosh](https://www.trendhunter.com/trends/pure-protein-franks-redhot-popped-crisps) makes handmade [Tofu Chips](https://www.trendhunter.com/trends/tofu-slices) in classic snack flavors like Splendid Salt & Vinegar, Brilliant Barbecue and Superb Sour Cream & Onion, each of which has a personality of its own. As a brand that champions lightheartedness, irreverence and fun, Pure Nosh opted for colorful, collage-style bags that piece together graphics to convey each one's sense of character. The Wonderful Wasabi flavor, for example, features a dragon tipping a bowler hat, standing before blue waves, a Japanese arch and a bright red ball of sun. The Splendid Salt & Vinegar flavor has a totally different feel, thanks to seafaring people and settings. With its [tofu crisps](https://www.trendhunter.com/trends/the-tofoo-co-2), which are square and thin, the brand is on a mission to introduce "the new normal in snacking." ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 86% | Activity: 100% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Snacks:** The trend of handmade and creative snacks offers opportunities for small-scale food businesses and customized packaging designs. - **Plant-based Alternatives:** The shift towards healthier and eco-friendlier lifestyles creates a market for vegan chips made with creative ingredients like tofu. - **Brand Personalization:** The use of unique package designs and storytelling helps brands convey their personality to consumers and differentiate themselves from competitors. ### Where This Applies - **Snack Foods:** Handmade and vegan snack options cater to consumers looking for healthier snacking options and allow for creative flavor experiences. - **Vegetarian and Vegan Products:** The plant-based trend continues to grow, creating opportunities for businesses to create innovative products such as tofu chips for those looking for meat-free snacking options. - **Design and Branding:** Customized, detailed packaging design illustrates a brand's personality and creates a unique visual identity that can set a business apart from its competitors. ## Related on Trend Hunter - [Vegan-Friendly Nacho Crisps](https://www.trendhunter.com/trends/popchips-nacho.md) - [Crispy Clean-Label Potato Chips](https://www.trendhunter.com/trends/christies-chips.md) - [Boldly Flavored Chickpea Chips](https://www.trendhunter.com/trends/flavored-chickpea-chip.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Crispy Tempeh Chips](https://www.trendhunter.com/trends/tempeh-chups.md) - [Crowd-Pleasing Marinated Tofus](https://www.trendhunter.com/trends/the-tofoo-co-marinated-tofu.md) - [Crispy International Cuisine Tofus](https://www.trendhunter.com/trends/lightly-fried-tofu.md) - [Health-Focused Lentil Chips](https://www.trendhunter.com/trends/properchips-multipack-range.md) - [Vegan-Friendly Seafood Chips](https://www.trendhunter.com/trends/fairfields-farm-prawn-cocktail-crisps.md)