# Sprouted Tofu Blocks These Sprouted Tofu Products from Nasoya are Fortified with Vitamins By Laura McQuarrie | Published 2016-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tofu-block References: [nasoya](http://www.nasoya.com/products/tofu-plus) [Nasoya's](https://www.trendhunter.com/trends/power-of-9-campaign) 'TofuPlus' range of tofu blocks include a range of soybean products that are enriched with vitamins. In comparison to regular tofu that's made with cooked soybeans, sprouted tofu is prepared from sprouted soybeans. As a result, the end product tends to be easier to digest and is richer overall in protein, calcium and iron. The assortment includes an Organic Black Soybean TofuPlus, as well as an Organic Firm TofuPlus, which is ideal as a substitute in recipes that call for meat. As stated on Nasoya's Organic Extra Firm TofuPlus, these [tofu products](https://www.trendhunter.com/trends/cauldron-tofu-pieces) are "Vitamin fortified for a no/low meat diet." This is of particular importance to consumers who are looking to incorporate more [plant-based sources of protein](https://www.trendhunter.com/trends/prot-block) into their diets. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Sprouted Tofu:** Sprouted tofu being easier to digest and richer in protein, calcium and iron can be used as a disruptive innovation in the organic food industry. - **Vitamin Fortification:** Enriching soybean products with vitamins can be a disruptive innovation in the natural supplements industry. - **Plant-based Protein:** Plant-based sources of protein becoming more popular can be a disruptive innovation in the health and wellness industry. ### Industries Being Reshaped - **Organic Food:** The organic food industry can capitalize on the trend of using sprouted tofu as an alternative to regular tofu. - **Natural Supplements:** The natural supplements industry can benefit from vitamin fortification of food products. - **Health and Wellness:** The health and wellness industry can take advantage of the trend of plant-based options for protein sources. ## Related on Trend Hunter - [Chickpea-Based Tofu Blocks](https://www.trendhunter.com/trends/omami-chickpea-tofu.md) - [Fava-Based Packaged Tofus](https://www.trendhunter.com/trends/fava-bean-tofu.md) - [Quick-Marinating Tofu](https://www.trendhunter.com/trends/quickmarinating-tofu.md) - [Recipe-Ready Frozen Tofu Products](https://www.trendhunter.com/trends/the-tofoo-co.md) - [Crowd-Pleasing Marinated Tofus](https://www.trendhunter.com/trends/the-tofoo-co-marinated-tofu.md) - [Versatile Plant-Based Protein Blocks](https://www.trendhunter.com/trends/this-is-super-superfood.md) - [Flavor-Packed Tofu Products](https://www.trendhunter.com/trends/tofoo-co-marinated.md) - [Flavored Recipe-Ready Tofus](https://www.trendhunter.com/trends/prepared-tofu.md) - [Nutritious Plant-Based Blocks](https://www.trendhunter.com/trends/super-block.md)