# Plant-Based Katsu-Style Fillets Tofoo Katsu Has a Crispy Katsu-Style Breadcrumb Exterior By Michael Hemsworth | Published 2024-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tofoo-katsu References: [vegconomist](https://vegconomist.com/products-launches/tofoo-co-tofoo-katsu-fillets/) & [tofoo](https://tofoo.co.uk/)  [Tofoo Katsu](https://www.trendhunter.com/trends/the-tofoo-co-2) has been announced by UK-based The [Tofoo Co](https://www.trendhunter.com/trends/prepared-tofu) as a new product that offers a plant-based take on traditional katsu chicken or pork dishes. The product features two fillets of tofu covered in a katsu-style breadcrumb to give them the taste and texture of tonkatsu dishes without the associated meat. The product is high in protein and is convenient enough to be used in a variety of dishes, which also makes it great for midweek meal preparation. Tofoo Katsu is arriving at select [Sainsbury's](https://www.trendhunter.com/trends/tofoo-co-marinated) locations this month and comes as part of the brand's continued commitment to offering new products with a tofu base that works well for consumers seeking out more plant-based fare. Image Credit: The Tofoo Co ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 7% | Activity: 19% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Convenience Foods:** Convenience foods like Tofoo Katsu cater to consumers seeking quick meal solutions without sacrificing dietary preferences for plant-based options. - **Meat Alternatives:** The introduction of plant-based katsu-style fillets highlights the innovation in meat alternatives that replicate favorite meat dishes' taste and texture. - **High-protein Plant Foods:** Developing plant-based foods that are high in protein, such as tofu fillets, appeals to health-conscious consumers looking for nutritious yet meat-free alternatives. ### Where This Applies - **Food Manufacturing:** Food manufacturing companies are expanding their product lines to include plant-based alternatives that mimic traditional meat dishes. - **Retail Grocery:** Retail grocery stores are increasingly stocking plant-based products, reflecting a growing consumer demand for meat-free options. - **Health and Wellness:** The health and wellness industry is seeing a rise in high-protein, plant-based products that cater to consumers seeking healthier dietary options. ## Related on Trend Hunter - [Regionally Flavored Meatless Foods](https://www.trendhunter.com/trends/the-tofoo-co-2.md) - [Katsu-Style Vegan Chicken Fillets](https://www.trendhunter.com/trends/vegan-chicken-fillet.md) - [Regionally Inspired Plant-Based Foods](https://www.trendhunter.com/trends/the-tofoo-co-product.md) - [Newbie Plant-Based Food Products](https://www.trendhunter.com/trends/the-tofoo-co-products.md) - [Flavor-Packed Tofu Products](https://www.trendhunter.com/trends/tofoo-co-marinated.md) - [Flavored Recipe-Ready Tofus](https://www.trendhunter.com/trends/prepared-tofu.md) - [Plant-Based Meat Products](https://www.trendhunter.com/trends/the-tofoo-co-1.md) - [Crowd-Pleasing Marinated Tofus](https://www.trendhunter.com/trends/the-tofoo-co-marinated-tofu.md) - [Recipe-Ready Frozen Tofu Products](https://www.trendhunter.com/trends/the-tofoo-co.md)