# Flavor-Packed Tofu Products Tofoo Co Marinated Comes in Two Flavors That are Ready to Cook By Michael Hemsworth | Published 2023-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tofoo-co-marinated References: [foodbev](https://www.foodbev.com/news/tofoo-co-announces-launch-of-new-marinated-tofu-range/) & [tofoo](https://tofoo.co.uk)  [Tofoo Co](https://www.trendhunter.com/trends/the-tofoo-co-marinated-tofu) Marinated is a new marinated tofu product crafted with taste in mind to help consumers incorporate it into their favorite recipes without having to worry about flavoring it themselves. The product comes in two flavors including Lightly Spiced Pieces and Smoky BBQ Strips, which are both high in protein, ready to cook and perfect for replacing in the protein in a variety of recipes. The products are making their debut in the UK where shoppers will be able to pick up 180-gram packs for £2.85 starting in January at Tesco, [Sainsbury's](https://www.trendhunter.com/trends/tofoo-katsu), Asda and [Ocado](https://www.trendhunter.com/trends/tiba-tempeh) locations. Marketing Director Dave Knibbs commented on the Tofoo Co Marinated range saying, "There are still consumers out there who are scared to try tofu, put off by the thought of fiddly prep, spongey textures and bland flavour. Tofoo’s new marinated range is perfect for these ‘tofu-phobics’, packed full of flavour with minimal fuss required they’ll suit everyone from tofu newbies to experienced plant-based cooks.” ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 38% | Activity: 50% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Flavor-packed Tofu Products:** Tofoo Co Marinated tofu products are a disruptive innovation opportunity for the plant-based protein industry, as they offer ready-to-cook, high-protein options with flavorful marinades. - **Marinated Tofu Varieties:** The introduction of Lightly Spiced Pieces and Smoky BBQ Strips by Tofoo Co Marinated presents a disruptive innovation opportunity for the tofu industry, as it provides consumers with convenient and flavorful alternatives to traditional tofu. - **Convenience in Tofu Preparation:** Tofoo Co Marinated's ready-to-cook tofu products offer a disruptive innovation opportunity for busy consumers seeking flavorful plant-based protein options without the hassle of marinating tofu themselves. ### Sectors Adopting This - **Plant-based Protein:** The launch of Tofoo Co Marinated tofu products presents a disruptive innovation opportunity within the plant-based protein industry, as it offers consumers convenient and flavorful options to incorporate tofu into their diet. - **Tofu:** Tofoo Co Marinated's introduction of Lightly Spiced Pieces and Smoky BBQ Strips presents a disruptive innovation opportunity within the tofu industry, providing consumers with ready-to-cook varieties that are packed with flavor. - **Convenient Food Products:** Tofoo Co Marinated's ready-to-cook tofu products offer a disruptive innovation opportunity within the convenient food industry, catering to consumers who seek easy-to-prepare meals without compromising on flavor. ## Related on Trend Hunter - [Crowd-Pleasing Marinated Tofus](https://www.trendhunter.com/trends/the-tofoo-co-marinated-tofu.md) - [Regionally Flavored Meatless Foods](https://www.trendhunter.com/trends/the-tofoo-co-2.md) - [Flavored Recipe-Ready Tofus](https://www.trendhunter.com/trends/prepared-tofu.md) - [Newbie Plant-Based Food Products](https://www.trendhunter.com/trends/the-tofoo-co-products.md) - [Regionally Inspired Plant-Based Foods](https://www.trendhunter.com/trends/the-tofoo-co-product.md) - [Recipe-Ready Frozen Tofu Products](https://www.trendhunter.com/trends/the-tofoo-co.md) - [Heat-and-Eat Seasoned Tofu Products](https://www.trendhunter.com/trends/cauldron-express-range.md) - [Spicy Marinated Tofu Products](https://www.trendhunter.com/trends/tofoo-sriracha.md) - [Quick-Marinating Tofu](https://www.trendhunter.com/trends/quickmarinating-tofu.md)