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# Heartwarming Stitched Packaging
The UNELEFANTE Toffee Box Has Colorful String Heart Detailing

By Alyson Wyers | Published 2014-11-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/toffee-box
References: [thedieline](http://www.thedieline.com/blog/2014/11/12/unelefante-toffee) & [unelefante.mx](http://unelefante.mx/tienda/producto/toffee-toronja-cristalizada-cafe/)

Chocolate, toffee and confections are popular gifts over the holidays, and luckily the ones from UNELEFANTE come in a stunning gift-worthy toffee box. The unique packaging comes in a kraft-like cardboard container. Each has a [heart shaped window](https://www.trendhunter.com/trends/heartshaped-chocolate-tins) inspired by Mexican embroideries with different colored stitched string stretched across it to create vibrant detailing.

The visually authentic packages aren't limited just to the toffee box, but also house [chocolates, cookies and similar goods](https://www.trendhunter.com/trends/playin-choc-christmas-toychoc-boxes). The bright and creative branding, therefore, also contains the paint-splattered chocolate bars previously featured on this site.

The UNELEFANTE toffee packaging was designed by their in-house team and Cecilia Peralta and photographed by CAROGA. The chef behind this delicious project was J. Llanderal.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 70% | Activity: 27% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Authentic Packaging:** Disruptive innovation opportunities in creating packaging designs that showcase authenticity and cultural inspiration.
- **Vibrant Detailing:** Disruptive innovation opportunities in incorporating colorful stitched string details and other visually appealing elements into packaging designs.
- **Creative Branding:** Disruptive innovation opportunities in developing unique and artistic branding strategies to enhance product packaging and consumer experience.

### Who This Affects Most

- **Food and Beverage:** Disruptive innovation opportunities in designing creative and eye-catching packaging for edible products.
- **Gift and Souvenir:** Disruptive innovation opportunities in producing unique and visually appealing packaging for gift and souvenir items.
- **Fashion and Textile:** Disruptive innovation opportunities in exploring the integration of traditional textile and embroidery techniques into packaging design for fashion and textile products.

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