# Viking-Inspired Beer Branding TOFF Stimulates Images of a Nordic Viking By Jamie Danielle Munro | Published 2014-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/toff References: [packageinspiration](http://www.packageinspiration.com/toff.html/) & [behance.net](https://www.behance.net/karalieshaw) Karalie Shaw from the United States designed the branding for TOFF, using a [viking-inspired design](https://www.trendhunter.com/trends/monster-energy-juiced-viking-berry). Each bottle tells a story of the viking's life, so drinkers can feel like they've been transfered back to the middle ages, while still enjoying the comforts of modern life. The beer comes in three different bottles, with an aqua, red and yellow coloring available. The images on the front look like they've been sketched out, and almost resemble a royal crest of sorts. According to Package Inspiration, the design "combines the stabile, reliable, strong history and imagery of Nordic vikings with [modern, clean vector illustrations](https://www.trendhunter.com/trends/whisky-designs)." Indeed, the crests look as though they could be intimidating, considering swords and knives are just a few of the materials shown on the front of these [beer bottles](https://www.trendhunter.com/trends/86-tattoo-limited-edition). ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Viking-inspired Beer Branding:** Opportunity for breweries to leverage historical and mythological themes to create unique and captivating beer branding. ### Where This Applies - **Craft Beer:** Craft breweries can use viking-inspired branding to stand out in a crowded market and attract consumers seeking unique experiences. - **Graphic Design:** Graphic design agencies can explore the trend of incorporating historical themes into modern branding to create compelling visual identities for clients. - **Packaging:** Packaging companies can capitalize on the demand for visually appealing and story-driven designs by offering viking-inspired packaging solutions to beverage manufacturers. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Australian Beer Revamps](https://www.trendhunter.com/trends/tooheys.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [River-Inspired Beer Identities](https://www.trendhunter.com/trends/mekong-river.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md)