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# Dangerously Spicy Lollipops
The 'Toe of Satan' Lollipop is Sold with a Cautionary Warning

By Katherine Pendrill | Published 2018-03-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/toe-of-satan
References: [delish](http://www.delish.com/food/a58638/the-toe-of-satan-lollipop-flamethrower-candy-company/) & [thetoeofsatan](https://www.thetoeofsatan.com/product-page/copy-of-the-toe-of-satan)

For those who think they can handle spice, the 'Toe of Satan' lollipop is the ultimate challenge. Made of a chili extract so hot that it comes with a warning, this [spicy candy](https://www.trendhunter.com/trends/spicy-gummy-bears) is not for the faint of heart.

The Toe of Satan lollipop is a fiery product by the [Flamethrower Candy Company](https://www.trendhunter.com/trends/swicy-menu) -- the same company responsible for the popular [ghost pepper candies](https://www.trendhunter.com/trends/smackin-cheddar-ghost-pepper). The Toe of Satan lives up to the company's reputation with an ultra-spicy flavor profile that will make anyone's tongue burn. The candy is made with nine-million-Scoville-unit chili extract and comes with a warning that the product "has potential to cause skin and/or mouth irritation."

While not exactly a great mid-day snack, the lollipop is perfect for those who like to see just how good their spice-tolerance is.

Image Credit: *Flamethrower Candy Company.*

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 51% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Spicy Candies:** Fiery candies are an emerging trend that push the limits of spiciness, creating new experiences for consumers.
- **Extreme Challenges:** Products that push the limits of customer's endurance and create challenges for them are an emerging trend.
- **Warning Labels:** Products that have warning labels due to their extreme nature are an emerging trend that play with consumers’ expectations and add an element of excitement.

### Sectors Adopting This

- **Candy Manufacturing:** Candy manufacturers can explore the possibilities of creating spicier and more challenging products with warning labels to attract a more adventurous and daring customer.
- **Novelty Foods:** Novelty food manufacturers can capitalize on the trend of spicier, more daring foods by creating products that challenge customers and add an element of thrill.
- **Tourism and Events:** Tourism and events industries can incorporate spicy foods and challenges to create unique and exciting experiences for guests who enjoy testing their endurance and spice tolerance.

## Related on Trend Hunter

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- [Color-Changing Spicy Chip Challenges](https://www.trendhunter.com/trends/paqui-2022-one-chip-challenge.md)
- [Adults-Only Ultra-Spicy Meals](https://www.trendhunter.com/trends/pepper-x-meals.md)
