# Plant-Based Toddler Formulas Else Nutrition Offers an Alternative to Dairy-Based Baby Nutrition By Laura McQuarrie | Published 2020-02-20 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/toddler-formula References: [streetinsider](https://www.streetinsider.com/Accesswire/Else+Nutrition+to+Debut+its+First+Product+at+Natural+Products+Expo+West+2020+in+Anaheim+during+March/16473115.html) & [elsenutrition](https://www.elsenutrition.com/) At Natural Products Expo West 2020, [Else Nutrition](https://www.trendhunter.com/trends/else-toddler-complete) will be introducing its innovative new [plant-based toddler formula](https://www.trendhunter.com/trends/pediatric-peptide-10), which offers an alternative to dairy-based nutrition products for young ones. The [clean-label, organic nutritional drink](https://www.trendhunter.com/trends/nara-organics) has been in development for years and it is set to be initially available in a powdered form. As the Else Nutrition outlines, cow milk protein has been favored by the baby formula industry for a century. This easy-to-prepare drink is touted as a revolutionary plant-based alternative product that's not just free from dairy but also soy. The hormone-free, gluten-free and non-GMO formula will give parents and caregivers more options when it comes to caring for children, and has the potential to disrupt the industry at a time when plant-based foods are booming. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 44% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### Why This Trend Is Growing - **Plant-based Toddler Formulas:** An innovative alternative to dairy-based nutrition products for young children, these plant-based formulas present a disruptive innovation opportunity in the baby formula industry. - **Clean-label Nutrition:** The development of clean-label, organic nutritional drinks provides a disruptive innovation opportunity in the beverage industry, allowing for more options that are free from dairy, soy, hormones, and gluten. - **Rise of Plant-based Foods:** In the booming plant-based foods industry, the introduction of plant-based toddler formulas offers a disruptive innovation opportunity to cater to the growing demand for plant-based alternatives for children. ### Industries Being Reshaped - **Baby Formula:** The plant-based toddler formulas can disrupt the baby formula industry by providing parents and caregivers with more plant-based options that are free from dairy and soy. - **Beverage:** The development of clean-label nutritional drinks disrupts the beverage industry by offering organic, dairy-free, soy-free, hormone-free, and gluten-free options. - **Plant-based Foods:** The introduction of plant-based toddler formulas presents a disruptive innovation opportunity in the plant-based foods industry, catering to the increasing demand for plant-based alternatives for children. ## Related on Trend Hunter - [Israeli Globalized Infant Formulas](https://www.trendhunter.com/trends/else-toddler-complete.md) - [Baby-Safe Cereals](https://www.trendhunter.com/trends/else-nutrition.md) - [Children's Ready-to-Drink Supplements](https://www.trendhunter.com/trends/else-nutrition-1.md) - [Plant-Powered Baby Formulas](https://www.trendhunter.com/trends/dairy-and-plants-blend-infant-formula.md) - [Plant-Based Kids-Focused Shakes](https://www.trendhunter.com/trends/plantbased-kids-shakes.md) - [Plant-Based Ready-To-Drink Shakes](https://www.trendhunter.com/trends/plantbased-readytodrink-shakes.md) - [Algae-Based Baby Formulas](https://www.trendhunter.com/trends/remibio-primerice-plantbased-infant-formula.md) - [Plant-Based Toddler Drinks](https://www.trendhunter.com/trends/little-steps-plantygrow.md) - [Kids' Plant-Based Nutritional Supplements](https://www.trendhunter.com/trends/smile-organic-co.md)