# Clasp-Integrated Skincare Toddle's 'Toddle Toggle' Easily Attaches to Bags and Buggies By Laura McQuarrie | Published 2018-02-22 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/toddle References: [insidermedia](https://www.insidermedia.com/insider/wales/successful-kickstarter-for-childrens-skincare-company) & [kickstarter](https://www.kickstarter.com/projects/965519083/toddle-born-wild-skin-care) Toddle is currently crowdfunding its unique line of [toddler skincare products](https://www.trendhunter.com/trends/happy-little-bodies) on [Kickstarter](https://www.trendhunter.com/trends/touchnot) and with time to spare, it has already surpassed its initial goals. Toddle introduces hand sanitizers, a [DribbleProof lip balm](https://www.trendhunter.com/trends/tell-all-juicy-berry-lip-balm) and other protective care products for young ones that can easily be affixed to bags, articles of clothing or strollers with its built-in branded 'Toddle Toggle' clasp. The clean skincare products favor natural ingredients like aloe vera, eucalyptus, cinnamon, beeswax, jojoba oil and shea butter, many of which will be familiar to parents who favor natural personal care products for their own use. Since loose articles often find their way out of diaper bags and the hands of young ones, these clasp-integrated skincare products have the potential to provide parents and caregivers with one less issue to worry about. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 32% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Clasp-integrated Skincare for Kids:** Toddle's Toddle Toggle is an innovative way to attach natural, clean skincare products to bags, clothing and strollers, making them more difficult to lose. - **Natural Personal Care Products:** Toddle's use of natural ingredients like aloe vera, eucalyptus, cinnamon, beeswax, jojoba oil and shea butter in their toddler skincare line taps into the growing demand for natural personal care products. - **Crowdfunding for Parenting Products:** Toddle's successful crowdfunding campaign suggests a growing trend of parents turning to crowdfunding sites to support new innovations in child care. ### Who This Affects Most - **Baby and Toddler Skincare Products:** Toddle's unique clasp-integrated line of toddler skincare products taps into the growing market for natural personal care products for babies and toddlers. - **Crowdfunding:** Toddle's successful Kickstarter campaign shows the potential for crowdfunding as a way to support and bring to market new innovations in parenting and childcare. - **Parenting and Childcare:** Toddle's innovative line of clasp-integrated skincare products showcases the potential for disruptive innovation in the parenting and childcare industries. ## Related on Trend Hunter - [Hygienic Toddler-Specific Wipes](https://www.trendhunter.com/trends/lil-dude-wipes.md) - [Child-Focused First-Aid Products](https://www.trendhunter.com/trends/welly-products.md) - [Natural Baby Care Products](https://www.trendhunter.com/trends/dabble-ducky.md) - [Toddler Health-Tracking Wearables](https://www.trendhunter.com/trends/littlebird.md) - [Safe Play-Training Kids Toys](https://www.trendhunter.com/trends/touchnot.md) - [Novel Toddler-Focused Food Brands](https://www.trendhunter.com/trends/beyond-the-bib.md) - [Squeezable Dropper Bottles](https://www.trendhunter.com/trends/twist-tottle.md) - [Research-Backed Animal-Shaped Bottles](https://www.trendhunter.com/trends/toddler-collection.md) - [Kids-First Personal Care Brands](https://www.trendhunter.com/trends/rayro.md)