# Supportive Pride-Celebrating Timepieces The Todd Snyder x Timex Art of Pride Watch is Chromatic By Michael Hemsworth | Published 2020-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/todd-snyder-x-timex-art-of-pride-watch References: [gearpatrol](https://gearpatrol.com/2020/06/16/todd-snyder-timex-art-of-pride-watch/?preview_id=738732) & [toddsnyder](https://www.toddsnyder.com/collections/watches/products/timex-x-todd-snyder-pride-watch-rainbow) The Todd Snyder x [Timex](https://www.trendhunter.com/trends/timex-t80-keith-haring) Art of Pride watch is a celebratory timepiece created in collaboration between the designer and the iconic watch brand that will offer wearers with a chromatic way to mark Pride Month. The watch draws design inspiration from the Rainbow Flag created by Gilbert Baker, but displays the colors in a completely unexpected manner. The timepiece has a rotating design that uses a multicolored dial in order to have the colors change when they overlap to create visual intrigue and proudly display as many shades of the flag as possible. The Todd Snyder x Timex Art of Pride watch is priced at $199, and will see $10,000 of the proceeds from the sale of the timepiece being donated to the Sylvia Rivera Law [Project](https://www.trendhunter.com/trends/pride-artist-series) and the [Rainbow Railroad Foundation](https://www.trendhunter.com/trends/rainbow-throw). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 67% | Activity: 59% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Pride-inspired Timepieces:** Opportunities to create colorful, celebratory watches whose sales will benefit Pride organizations - **Rotating Color Displays:** Innovations in rotating design for watches showcase different colors in unexpected ways - **Chromatic Accessories:** Creating chromatic accessories like watches that display the colors of the rainbow in unique and interesting ways, especially for Pride Month ### Industries Being Reshaped - **Fashion and Accessories:** Fashion brands have opportunities to support LGBTQ+ organizations through the sale of limited-edition Pride-inspired accessories like watches - **Watch Manufacturing:** Manufacturers can create rotating designs and colorful displays for watches that offer consumers a unique way of displaying their support for causes like Pride Month - **Non-profit Organizations:** Non-profits supporting causes like LGBTQ+ rights can partner with brands to create limited-edition merchandise to benefit their organizations ## Related on Trend Hunter - [LGBTQ+-Celebrating Luxe Watch Designs](https://www.trendhunter.com/trends/worn-with-pride.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [Prideful Modernist Tech Collections](https://www.trendhunter.com/trends/apple-2025-pride-collection.md) - [Pride Month Technology Products](https://www.trendhunter.com/trends/2024-pride-collection.md) - [Symbolic Pink-Segmented Watches](https://www.trendhunter.com/trends/together-in-pink-collection.md) - [Style-Minded Travel Watches](https://www.trendhunter.com/trends/todd-snyder-x-unimatic-modello-quattro-u4-gmt.md) - [Empowering Pride Running Shoes](https://www.trendhunter.com/trends/brooks-running-x-adam-dalton-blake-24-pride-collection.md) - [Pride-Inspired Eyewear Collections](https://www.trendhunter.com/trends/eyebuydirects-pride-on-collection.md) - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md)