# Bike Rider Lookbooks Todd Selby Photographs Team Styles for Nike 6.0 Collection By Christina Butty | Published 2009-08-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/todd-selby-nike-6.0-collection References: [hypebeast](http://hypebeast.com/2009/08/todd-selby-for-nike-6-0-photoshoot/) & [nike](http://www.nike.com/nikeos/p/nke6/en_US/) For Fall/Winter 2009, [Nike](https://www.trendhunter.com/trends/bode-recreation) teamed up with Todd Selby to showcase the [Nike 6.0 apparel collection](https://www.trendhunter.com/trends/nike-x-sacai). While not directly identified as a lookbook, the shots do function as such. Photos for the Todd Selby Nike 6.0 collection feature [team riders](https://www.trendhunter.com/trends/united-through-skateboarding) Garrett Reynolds in his hometown of New York City and Nigel Sylvester in his town of Tom's River, New Jersey. My favorite is the zero-gravity pic. Which one is yours? **Implications** - A business can benefit tremendously by showcasing and promoting the actual feelings and experiences a consumer can expect when using its product. A consumer will feel more confident in his or her purchase of product after having seen ordinary people like themselves utilizing it. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 65% | Activity: 7% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Authentic Lifestyle Marketing:** Brands may utilize real-life experiences of customers to promote their products and gain consumer trust. - **Visual Storytelling:** Businesses may use photography or videos to showcase their products in real-life situations for better product promotion and brand storytelling. - **Social Media Influencer Partnerships:** Companies may work with social media influencers to create content that showcases their brand or products in an authentic way, promoting trust with consumers. ### Who This Affects Most - **Fashion and Apparel Industry:** Fashion and apparel companies can use lookbooks and lifestyle photography to showcase their products in authentic situations and promote consumer trust. - **Marketing and Advertising Industry:** Marketing and advertising agencies can help businesses implement authentic lifestyle marketing strategies to promote products and brands in a compelling way. - **Social Media Industry:** Social media platforms can offer businesses the opportunity to partner with influencers and showcase their products in real-life situations to promote brand trust. ## Related on Trend Hunter - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Collaborative Sporty Fall Fashion](https://www.trendhunter.com/trends/bode-recreation.md) - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md)