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# Epic Everyday Photography
Todd Cole Photographs Normal Moments With a Subtle Twist

By Meghan Young | Published 2011-03-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/todd-cole
References: [whitezine](http://www.whitezine.com/en/photography/todd-cole.html) & [toddcolephoto](http://toddcolephoto.com/)

I have deep respect for photographers who can capture everyday moments and turn them into epic experiences, and that's just what Todd Cole does. Of course, he achieves this in a believable and subtle way so that you can still appreciate the near-normality of it all.

Based in Los Angeles, California, Todd Cole has photographed celebrities such as Britney Spears and Daft Punk. He has also worked on advertising campaigns for [Puma](https://www.trendhunter.com/trends/winter-2025-campaign), [Adidas](https://www.trendhunter.com/trends/adidas-originals-new-campaign), Tommy Hilfiger and [Volkswagen](https://www.trendhunter.com/trends/noramis-date-petro-surf).

Todd Cole has also dabbled in film; one of his creations was named top three fashion films of 2010 by online publication The Business of Fashion. Yet it is Todd Cole's eye for light and composition that I respect most -- it's evident in all of his work.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 88% | Activity: 62% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Everyday Epic Photography:** There is an opportunity for photographers to capture ordinary moments in a way that transforms them into extraordinary experiences.
- **Believable Subtlety:** The ability to create subtle twists on everyday experiences can add a unique and intriguing element to photography.
- **Light and Composition Mastery:** Photographers who excel in manipulating light and composition can elevate the impact of their work and create visually stunning images.

### Industries Being Reshaped

- **Fashion Photography:** Incorporating Todd Cole's technique of blending everyday moments with fashion can create a fresh and captivating approach to fashion photography.
- **Advertising Photography:** Photographers can apply Todd Cole's style of capturing ordinary moments while subtly promoting brands to produce visually compelling ads.
- **Film and Photography Collaboration:** Exploring Todd Cole's experience in both film and photography can lead to innovative collaborations that bring a unique perspective to storytelling through visuals.

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