# Abstract Cardboard Art Toby Horrocks Designs Flat Pack Pieces That Represent Four Magazines By Meghan Young | Published 2010-11-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/toby-horrocks References: [contemporist](http://www.contemporist.com/2010/11/04/cardboard-exhibition-pods-by-toby-horrocks/) & [onlinegalleries.au](http://www.onlinegalleries.com.au/users/tobyhorrocks/) Freeform furniture designer Toby Horrocks has put together an interesting cardboard exhibit for Design Media in Australia. He has created four unique, abstract pods that represent four magazines published by [Architecture Media](https://www.trendhunter.com/trends/cultural-space). Located at the [Gallery of Australian Design](https://www.trendhunter.com/trends/bow-chair), Toby Horrocks' creations employ his expert [flat pack talents](https://www.trendhunter.com/trends/eilersen) so that they can be easily and conveniently transported to other locales. See the featured gallery to enjoy these one-of-a-kind sculptures. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Cardboard Art:** Opportunity for artists and designers to explore environmentally friendly and sustainable materials in their creations. - **Freeform Furniture:** Potential for furniture designers to create customizable and modular pieces that can be easily transported and assembled. - **Flat Pack Design:** Opportunity for businesses to develop innovative packaging and shipping solutions for various products. ### Who This Affects Most - **Furniture Design:** Incorporating sustainable materials and flat pack design techniques can disrupt the furniture industry, providing convenient and eco-friendly options to consumers. - **Packaging Industry:** By adopting flat pack design principles, businesses in the packaging industry can reduce material waste and transportation costs, while providing more efficient products. - **Art and Design Exhibitions:** Integrating abstract cardboard art into exhibitions can offer an interactive and visually striking experience for attendees, attracting a wider audience. ## Related on Trend Hunter - [Upcycled Waste Material Furniture](https://www.trendhunter.com/trends/cardboard-furniture-design.md) - [Cardboard Box Furniture](https://www.trendhunter.com/trends/karton-furniture-collection.md) - [Cardboard-Inspired Ceramic Household Art](https://www.trendhunter.com/trends/cardboard-collection.md) - [Storage Box-Transformed Furniture](https://www.trendhunter.com/trends/chunks-and-blocks.md) - [Compact Furniture Concepts](https://www.trendhunter.com/trends/boxed-collection.md) - [Architecture-Inspired Furniture Capsules](https://www.trendhunter.com/trends/formfunctional-archifurniture.md) - [Flat-Packed Wooden Stool](https://www.trendhunter.com/trends/flat-stool-concept.md) - [Collapsible Flatpack Side Tables](https://www.trendhunter.com/trends/edo-side-table.md) - [Sculptural Paper Designs](https://www.trendhunter.com/trends/fragmenti.md)