# Swiss Chocolate Rebrands Toblerone Loses its Iconic Mountain Peak in its Newest Visual Update By Kanesa D | Published 2023-03-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/toblerone References: [packagingnews](https://www.packagingnews.co.uk/news/toblerone-bars-remove-matterhorn-peak-to-comply-with-swiss-rules-06-03-2023) & [mondelezinternational](https://www.mondelezinternational.com/Our-Brands/Toblerone)  The [Toblerone](https://www.trendhunter.com/trends/diamondshaped-truffles) candy company will no longer use the Matterhorn mountain peak on its packaging in compliance with regulations surrounding national symbols being used to promote non-Swiss milk products. The mount has been on the recognizable pyramid-shaped packaging since its debut, but it will be removed because Slovakia, not Switzerland, is now where the chocolate is made. With the exception of natural items that cannot be supplied from Switzerland, necessary product processing must be carried out within the nation. Toblerone, which is owned by [Mondelēz International](https://www.trendhunter.com/trends/toblerone-never-square-campaign), will now have a standard mountain peak on its golden exterior. The 1970s saw the debut of the original summit on the brand's packaging, while the first chocolate bars were made in Bern in 1908. [Mondelez](https://www.trendhunter.com/trends/chocolate-bar-technology) commented that the production move was to “respond to increased demand worldwide.” Image Credit: Toblerone ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 26% | Activity: 48% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Why This Trend Is Growing - **National Symbols Compliance:** Companies in different countries may be required to comply with regulations regarding the use of national symbols in their marketing, which can lead to rebranding opportunities. - **Global Demand Impact:** Increased global demand for a product can lead to companies making strategic production moves, requiring changes to product packaging or branding. - **Packaging Rebranding:** Changes in production locations or product processing may require rebranding efforts, such as updating packaging designs, to reflect the new manufacturing process. ### Industries Being Reshaped - **Food and Beverage:** Companies in the food and beverage industry may need to comply with regulations regarding the use of national symbols on packaging, which can require rebranding efforts. - **Manufacturing:** Global demand for products may require manufacturing companies to make strategic production moves, which can require changes to product branding and packaging. - **Marketing and Advertising:** Changes in production locations or product processing may require rebranding efforts, which can require marketing and advertising strategies to promote the updated product packaging and branding. ## Related on Trend Hunter - [Pyramid-Shaped Chocolate Eggs](https://www.trendhunter.com/trends/edgy-egg.md) - [Luxury-Inspired Chocolate Campaigns](https://www.trendhunter.com/trends/toblerone-never-square-campaign.md) - [Gem-Shaped Chocolate Truffles](https://www.trendhunter.com/trends/diamondshaped-truffles.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Gilded Caramel Chocolate Bars](https://www.trendhunter.com/trends/toblerone-golden.md) - [High-End Mainstream Truffle Treats](https://www.trendhunter.com/trends/toblerone-truffles.md) - [Crunchy Seasonal Chocolate Truffles](https://www.trendhunter.com/trends/truffles.md) - [Textural Travel Chocolate Products](https://www.trendhunter.com/trends/ritter-sport-summer-selection-tower.md) - [Swiss Chocolate-Flavored Drinks](https://www.trendhunter.com/trends/chocolate-milk-products.md)