# Cinematic Chocolate Ads These Toblerone Chocolate Print Ads Feature Film-Inspired Triangles By Cadhla Gray | Published 2015-09-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/toblerone-chocolate References: [adsoftheworld](http://adsoftheworld.com/media/print/toblerone_jaws) The latest [Toblerone](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching) chocolate campaign uses the power of simplicity by featuring simple triangles and block colors to represent moments and themes from [iconic movies](https://www.trendhunter.com/trends/oreo-x-a-minecraft-movie-campaign). The brand uses the slogan "The main piece of your films" in these ads, emphasizing the Toblerone chocolate as a delicious movie-watching snack. One of the ads displays a yellow triangle with a red border that is displayed upside down and against a blue background -- the graphic is reminiscent of Superman's logo. Another features a black backdrop and a yellow triangle with a black zigzag down the middle. This design is reflective of a street setting and references the film Taxi Driver. Lastly is a Titanic reference that is depicted with a silver triangle that pops out of a blue surface, signifying the tip of the infamous iceberg. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Simplicity in Advertising:** By using simple shapes and colors, brands can create visually impactful advertising campaigns. - **Movie-inspired Campaigns:** Drawing inspiration from iconic movies can capture consumers' attention and create a sense of nostalgia. - **Food as an Entertainment Companion:** Positioning food products as the perfect accompaniment to movie-watching experiences can attract consumers looking for convenient and enjoyable snacks. ### Where This Applies - **Advertising:** Advertising agencies can explore new approaches to create visually compelling and memorable ad campaigns by focusing on simplicity and movie references. - **Food and Beverage:** Food and beverage companies can leverage the popularity of movies to market their products as indulgent snacks for entertainment occasions. - **Entertainment:** Movie theaters and streaming platforms can partner with food brands to offer exclusive promotions or packages to enhance the movie-watching experience. ## Related on Trend Hunter - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Cinema-Inspired Chocolates](https://www.trendhunter.com/trends/a24-movie-chocolate.md) - [Pyramid-Shaped Chocolate Eggs](https://www.trendhunter.com/trends/edgy-egg.md) - [Swiss Chocolate Rebrands](https://www.trendhunter.com/trends/toblerone.md) - [Gem-Shaped Chocolate Truffles](https://www.trendhunter.com/trends/diamondshaped-truffles.md) - [Gilded Caramel Chocolate Bars](https://www.trendhunter.com/trends/toblerone-golden.md) - [High-End Mainstream Truffle Treats](https://www.trendhunter.com/trends/toblerone-truffles.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Instant Satisfaction Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-twirl-campaign.md)