# High-Protein Toaster Pastries The Smart Co.'s Smart Tart is a Better-for-You Toaster Pastry By Laura McQuarrie | Published 2019-05-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/toaster-pastry References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/13801-top-trends-at-sweets-snacks-2019) & [thesmartco](https://thesmartco.com/collections/all/products/sampler-pack) Everything from ice cream to cookies have gotten the [high-protein, better-for-you treatment](https://www.trendhunter.com/trends/quest-bake-shop) and with its Smart Tart, The Smart Co. is putting a healthier spin on the [toaster pastry](https://www.trendhunter.com/trends/ginsters-pastry-toasties). The brand's approach to health can be appreciated with flavors like Blueberry Acai, Cinnamon and Strawberry Chia, which are a far cry from other options on the market that are sugary and artificial. Additionally, Smart Tarts are packed with [eight grams of protein per tart](https://www.trendhunter.com/trends/quest-bake-shop-donuts) and share 50% less sugar than the average brand. The low-sugar, high-protein toaster pastries are free from artificial flavors or colors, and contain a slice of jam in the middle that's made from real fruit. The all-natural grab-and-go snacks are free from high fructose corn syrup. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 69% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Better-for-you Snacks:** The rise of better-for-you snacks continues, creating a need for healthy, all-natural snacks like The Smart Co.'s Smart Tarts. - **High-protein Foods:** High-protein foods are becoming more popular, creating an opportunity for innovation in this space like The Smart Co.'s Smart Tarts. - **Clean Eating:** The trend towards clean eating is driving demand for healthier and natural alternatives like The Smart Co.'s Smart Tarts. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can capitalize on the trend towards better-for-you snacks like The Smart Co.'s Smart Tarts. - **Health and Wellness:** The health and wellness industry can embrace the trend towards high-protein, all-natural snacks like The Smart Co.'s Smart Tarts. - **Grocery:** The grocery industry can diversify its product offerings to include all-natural grab-and-go snacks like The Smart Co.'s Smart Tarts. ## Related on Trend Hunter - [Protein-Packed Breakfast Pastries](https://www.trendhunter.com/trends/poptarts-protein.md) - [Protein-Forward Toaster Pastries](https://www.trendhunter.com/trends/magic-spoon-protein-pastries.md) - [High-Protein Toaster Pastries](https://www.trendhunter.com/trends/flings.md) - [Wholesome Toaster Pastries](https://www.trendhunter.com/trends/smash-foods-toasties.md) - [Decadent Protein Treats](https://www.trendhunter.com/trends/protein-pastries.md) - [Plant-Powered Protein Croissants](https://www.trendhunter.com/trends/protein-croissant.md) - [Pastry-Inspired Protein Cereals](https://www.trendhunter.com/trends/pastryinspired-protein-cereals.md) - [Protein-Packed Breakfast Bites](https://www.trendhunter.com/trends/frozen-breakfast-items.md) - [Bakery-Inspired Protein Cereals](https://www.trendhunter.com/trends/catalina-crunch-strawberry-strudel.md)