# Marshmallow-Topped Pizzas The Hershey's Toasted S'mores Cookie is a Pizza-Inspired Dessert By Katherine Pendrill | Published 2016-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/toasted-smores-cookie References: [brandeating](http://www.brandeating.com/2016/05/pizza-hut-launches-new-hersheys-toasted-smores-cookie.html) & [blog.pizzahut](http://blog.pizzahut.com/press-center/gimme-smore-pizza-hut-introduces-new-hersheys-toasted-smores-cookie/) While [Pizza Hut](https://www.trendhunter.com/trends/loaded-cookie-made-with-nutella) recently made headlines for its beer-infused crust, now it is taking things in a different direction with the launch of its new [Hershey's](https://www.trendhunter.com/trends/hersheys-smores-mcflurry) Toasted S'mores Cookie. For those who prefer sweet over savory, this hybrid dessert is the perfect summer dish. The Hershey's Toasted S'mores Cookie is a sweet dessert pizza that puts a creative twist on the classic campfire treat. The base of the pizza consists of the Ultimate Hershey's Chocolate Chip Cookie, which is an existing dessert offered by Pizza Hut. However, the new s'mores version is topped with marshmallows, pieces of Hershey's Milk Chocolate Bar and graham cracker bits. With chains such as [Starbucks](https://www.trendhunter.com/trends/starbucks-japan-smores-frappuccino) and Dairy Queen continuing to roll out s'mores-flavored snacks, it appears that the classic campfire treat remains a summer favorite among consumers ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 20% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sweet Dessert Pizzas:** The trend of sweet dessert pizzas allows for creative twists on classic treats, opening up opportunities for innovative flavor combinations and unique dining experiences. - **Campfire-inspired Snacks:** The popularity of campfire-inspired snacks like s'mores remains strong, presenting opportunities for companies to develop unique and indulgent treats that tap into nostalgic flavors and experiences. - **Hybrid Desserts:** The rise of hybrid desserts, such as the Hershey's Toasted S'mores Cookie, offers disruptive innovation potential by fusing together different food categories to create indulgent and unexpected flavor combinations. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the trend of sweet dessert pizzas by creating their own unique variations and targeting consumers looking for innovative treats that satisfy their sweet cravings. - **Restaurant:** Restaurants can capitalize on the campfire-inspired snacks trend by incorporating s'mores-themed desserts into their menus and creating nostalgic dining experiences for customers. - **Confectionery:** Confectionery companies have the opportunity to tap into the market of hybrid desserts by developing and marketing confectionery treats that combine classic flavors in new and exciting ways. ## Related on Trend Hunter - [Nutty S’mores-Inspired Desserts](https://www.trendhunter.com/trends/peanut-butter-smores-pizookie.md) - [Hazelnut Spread Pizzeria Cookies](https://www.trendhunter.com/trends/loaded-cookie-made-with-nutella.md) - [Chocolate-Stuffed Pizza Crusts](https://www.trendhunter.com/trends/chocolate-chip-pizzert.md) - [Fudge-Stuffed Dessert Pizzas](https://www.trendhunter.com/trends/stuffed-crust-pizzert.md) - [Savory Cookie Pizzas](https://www.trendhunter.com/trends/pizza-hut-oreo-pizza.md) - [Freshly-Based Dessert Pizzas](https://www.trendhunter.com/trends/pizza-pizza-dessert-pizza.md) - [Sweet Nutella-Topped Pizzas](https://www.trendhunter.com/trends/dessert-pizza1.md) - [Fireside Snack-Inspired Cookies](https://www.trendhunter.com/trends/new-smores-cookie-1.md) - [Campfire-Style Skillet Cookies](https://www.trendhunter.com/trends/smores-pizookie.md)