# Sweet Campfire Drinks Emily Schuman's 'Toasted Marshmallow Shakes' are Akin to S'mores By Jordy E | Published 2012-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/toasted-marshmallow-shakes References: [cupcakesandcashmere](http://cupcakesandcashmere.com/toasted-marshmallow-shakes/) & [standburger](http://www.standburger.com/) Emily Schuman's Cupcakes and Cashmere blog has done a delicious segment on 'Toasted Marshmallow Shakes.' The s'more-themed concoction is excellent for summertime kitchen creations, and given the simplicity of the ingredients, this recipe is one that can be replicated on behalf of any dessert enthusiast. Cupcakes and Cashmere's coverage of the Toasted Marshmallow Shake was inspired by New York's Stand4 restaurant. The food hub's go-to milkshake has been sought after by numerous Big Apple residents, including a hungry and thirsty Schuman. The mixture of gooey warmed marshmallows with vanilla ice cream, whole milk, whipped cream and yogurt here can be easily mixed with the help of a basic blender, making the Toasted Marshmallow Shakes the perfect at-home campfire-inspired drink. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 47% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Home Recipes:** Disruptive innovation opportunity: Develop innovative and easy-to-make recipes that can be replicated at home. - **Campfire-inspired Drinks:** Disruptive innovation opportunity: Introduce new beverages that capture the nostalgic flavors and experience of a campfire. - **Gourmet Milkshakes:** Disruptive innovation opportunity: Create unique and indulgent milkshake flavors that go beyond traditional offerings. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Explore new flavors, ingredients, and recipes to cater to evolving consumer preferences in the food and beverage industry. - **Home Appliances:** Disruptive innovation opportunity: Develop advanced blenders and home appliances that simplify the process of creating gourmet drinks and recipes at home. - **Food Blogging and Influencer Marketing:** Disruptive innovation opportunity: Collaborate with influential bloggers and content creators to promote unique recipes and food experiences to a wider audience. ## Related on Trend Hunter - [S’mores-Inspired Vanilla Shakes](https://www.trendhunter.com/trends/brandnew-smores-shake.md) - [Campfire-Themed Marshmallow Desserts](https://www.trendhunter.com/trends/carvel-2.md) - [Toasted Marshmallow Bourbons](https://www.trendhunter.com/trends/shmallow-toasted-marshmallow-bourbon.md) - [Campfire-Inspired Cocktails](https://www.trendhunter.com/trends/campfire-inspired-cocktail.md) - [Toasted Marshmallow Lemonades](https://www.trendhunter.com/trends/toasted-marshmallow-lemonade.md) - [Fireside Snack Chocolate Cups](https://www.trendhunter.com/trends/smores-cupcake-cups.md) - [Velvety S'mores-Flavored Drinks](https://www.trendhunter.com/trends/smores-velvet-ice.md) - [Icy Cold Weather Milkshakes](https://www.trendhunter.com/trends/hot-chocolate-milkshake.md) - [Toasted Marshmallow-Flavored Coffees](https://www.trendhunter.com/trends/marshmallowflavored-coffee.md)