# Toast-Oriented Packaged Breads The Kingsmill Super Toasty Loaf is Especially for Toasted Bread By Michael Hemsworth | Published 2016-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/toasted-bread References: [foodbev](http://www.foodbev.com/news/kingsmill-launches-loaf-of-bread-designed-specifically-for-toasting/) & [kingsmillbakery](http://www.kingsmillbakery.co.uk) The Kingsmill Super Toasty Loaf is formulated to help consumers create [the perfect toasted bread](https://www.trendhunter.com/trends/gluten-free-texas-toast) without having to settle for simply toasting traditional bread. The new [packaged bread](https://www.trendhunter.com/trends/packaged-bread) is being purported by the brand to be a kind of bread that will produce the best toast ever with a money back guarantee to support the claim. Launching at the beginning of January 2017, the Kingsmill Super Toasty Loaf comes with a new rebranding for the bread brand that highlights the product quality with a vibrant aesthetic. The [specialty goods market for food products](https://www.trendhunter.com/trends/modern-baker-superloaf) is showing significant increase with a number of consumers going so far as to label themselves as foodies. This is setting the tone in the marketplace where products like the Kingsmill Super Toasty Loaf are being created to satisfy this growing demand. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 21% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Specialty Goods Market:** Disruptive innovation opportunity: Develop unique food products tailored for the growing demand of foodies in the specialty goods market. - **Packaged Bread Innovation:** Disruptive innovation opportunity: Create new packaged bread formulas and brands that cater to specific consumer needs, such as the demand for the perfect toasted bread. - **Vibrant Aesthetic Branding:** Disruptive innovation opportunity: Design bold and vibrant rebranding strategies to enhance product quality perception and attract consumer attention. ### Industries Being Reshaped - **Specialty Food Industry:** Disruptive innovation opportunity: Develop unique food products for the specialty food industry to cater to the preferences of foodies. - **Packaging Industry:** Disruptive innovation opportunity: Innovate in the packaging industry to create new types of bread packaging that enhances the toasting process and preserves freshness. - **Branding and Marketing Industry:** Disruptive innovation opportunity: Offer bold and vibrant branding strategies to help food brands stand out in the market and appeal to target consumers. ## Related on Trend Hunter - [Prepackaged Craft-Style Breads](https://www.trendhunter.com/trends/kingsmill-breads.md) - [High-Quality Bread Snack Sandwiches](https://www.trendhunter.com/trends/jasons-sourdough.md) - [Savory Toaster Pastries](https://www.trendhunter.com/trends/ginsters-pastry-toasties.md) - [Melty Artisan Sourdough Sandwiches](https://www.trendhunter.com/trends/jasons-sourdough-toasties.md) - [Toaster-Ready Naan Breads](https://www.trendhunter.com/trends/warburtons-soft-naans.md) - [Budget-Friendly Bread Loaves](https://www.trendhunter.com/trends/hovis-simple-white.md) - [Heat-and-Eat Toasts](https://www.trendhunter.com/trends/rudis-bakery.md) - [Prepackaged Sourdough Bread Ranges](https://www.trendhunter.com/trends/hovis-sourdough.md) - [Croissant-Style Bakery Breads](https://www.trendhunter.com/trends/croissant-toast.md)