# Homage-Paying Breakfast Apparel INU INU's Toast Jacket Pays Tribute to an Iconic Breakfast Food By Jana Pijak | Published 2016-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/toast-jacket References: [inuinu](http://inuinu.com/products/toast-jacket?variant=16301363335) INU INU's novelty toast jacket is a piece of clothing that pays homage to one of the world's most beloved breakfast foods. The garment boasts a [varsity-themed design](https://www.trendhunter.com/trends/retro-collection) and is accented with brown sleeves, black trim and pockets that are inspired by pieces of toast. The toast-shaped pockets protrude outward, featuring a 3D-element that is an instant conversation starter. Additionally, the back of this fun jacket is accented with felt typography that spells out a cheeky 'mo toast' phrase. Though it resembles a piece of children's clothing, this breakfast-themed [toast jacket is designed for adults](https://www.trendhunter.com/trends/puffer-chubbsie). Fitting with INU INU's playful design style, the garment is functional and fun, paying tribute to an iconic food that's loved by all ages. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 32% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Novelty Fashion:** There is a growing trend of incorporating novelty elements into fashion design, such as 3D-shaped pockets and playful typography. - **Food-inspired Clothing:** The popularity of food-inspired clothing items, like this toast jacket, is on the rise as consumers seek unique and quirky fashion pieces. - **Adults Rediscovering Childhood:** The trend of adults embracing childhood nostalgia is evident in the design of this toast jacket, which appeals to the inner child in consumers. ### Who This Affects Most - **Fashion Design:** Fashion designers have an opportunity to explore and create novelty clothing pieces that incorporate food-inspired elements, catering to consumers' desire for unique and playful fashion items. - **Apparel Retail:** Apparel retailers can capitalize on the growing trend of food-inspired clothing by offering a range of quirky and novelty items, like this toast jacket, to attract customers looking for unique fashion choices. - **Nostalgia Merchandise:** The trend of adults embracing childhood nostalgia presents an opportunity for businesses to create and market merchandise, such as this toast jacket, that taps into consumers' desire for nostalgic products. ## Related on Trend Hunter - [Comfort Food Puffers](https://www.trendhunter.com/trends/the-jacket-potato-jacket.md) - [Potato-Inspired Jackets](https://www.trendhunter.com/trends/jacket-potato-jacket.md) - [Celebratory Hazelnut Spread Jackets](https://www.trendhunter.com/trends/nutella-zipup.md) - [Collaborative Pancake-Themed Streetwear](https://www.trendhunter.com/trends/mr-eatwell.md) - [Brunch Culture-Inspired Capsules](https://www.trendhunter.com/trends/the-breakfast-club-1.md) - [Bread-Branded Activewear](https://www.trendhunter.com/trends/warburtons-snacktive-wear.md) - [Pancake-Warming Hoodie Sets](https://www.trendhunter.com/trends/holiday-inn-express-1.md) - [Sausage Roll-Holding Jackets](https://www.trendhunter.com/trends/all-conditions-greggs.md) - [Brunch-Inspired Activewear Capsules](https://www.trendhunter.com/trends/nimble-activewear.md)