# Automated Marketing Agents
Toast Launches Its Toast IQ Grow To Automate Restaurant Campaigns

By Adam Harrie | Written with AI assistance | Published 2026-05-07 | Updated 2026-05-15 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/toast-iq-grow
References: [qsrmagazine](https://www.qsrmagazine.com/news/toast-unveils-marketing-agent-to-help-restaurants-drive-demand-automatically/) & [pos.toasttab](https://pos.toasttab.com/news/toast-debuts-toast-iq-grow-spring-release-2026?srsltid=AfmBOordFx7GPRkqN0L8SXh6nV1wYl_JdVsudooDG1NPXIvIzbCK99o4)

![Automated Marketing Agents](https://cdn.trendhunterstatic.com/thumbs/612/toast-iq-grow.jpeg)

Toast introduced Toast IQ Grow, a marketing automation platform for restaurants that combines AI-driven campaign management with integrated guest engagement tools, featuring a Marketing Agent designed to identify slow periods and automatically launch targeted promotions. The service was positioned as an end-to-end growth solution that connects customer data, campaign creation, scheduling and multichannel outreach to help operators maintain demand without constant manual oversight.

Toast IQ Grow includes audience targeting, campaign performance tracking and automated marketing recommendations tied directly to Toast’s POS, loyalty and guest CRM systems. The platform can generate campaigns across email, SMS and social channels, while dedicated Marketing Success Managers help operators refine messaging and optimise strategy. Toast said the system is designed to surface opportunities such as re-engaging lapsed customers or driving repeat visits after a first order, with future capabilities expected to include event-triggered local promotions.

For restaurant operators, Toast IQ Grow aims to reduce the operational burden of day-to-day marketing while supporting more consistent guest traffic and revenue generation. The launch also reflects a broader shift toward AI-assisted back-office and growth tools that allow hospitality businesses to scale marketing and customer engagement without building large in-house teams.

Image Credit: Toast