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# Fake Food Wallets
Toast and Bacon Wallets

By Howard Wu | Published 2008-07-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/toast-and-bacon-wallets-security-and-silliness
References: [mcphee](http://www.mcphee.com/items/11823.html) & [mcphee](http://www.mcphee.com/items/11653.html)

This item is just plain silly. The wallet resembling a buttered piece of toast is rather realistic, or at least more so than the uncooked bacon wallet.

Regardless of this, the $9.95 price tag for this novelty is worthy gag gift material. I'm not sure which markets might be targeted for these breakfast gifts.

Perhaps kids, maybe restaurant gift shops, or possibly even the chronically forgetful who frequently lose regular looking wallets?

The wallets feature faux leather construction and measure 4-1/4" x 3-3/4".

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 76% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Novelty Food Items:** A trend of creating quirky and humorous food-themed items for entertainment purposes and gift giving.
- **Faux Leather Accessories:** A trend of utilizing synthetic materials that resemble leather for fashion and function.
- **Nostalgic Gifts:** A trend of marketing retro and childhood-inspired items to evoke feelings of nostalgia.

### Sectors Adopting This

- **Retail:** Retailers can innovate by stocking and marketing whimsical food-themed items to lend a fun and humorous element to their offerings.
- **Fashion:** Incorporating faux leather materials into accessories can provide a more sustainable and vegan-friendly option while maintaining a stylish look.
- **Gifts and Novelties:** Creating and marketing novelty gifts, such as these fake food wallets, can be successful in attracting customers looking for unique and humorous gift options.

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