# Morning Breakfast Deodorizers Intoxicate the Room with the Toast Air Freshener By Matt Ho | Published 2011-09-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/toast-air-freshener References: [laughingsquid](http://laughingsquid.com/toast-air-freshener/) & [mcphee](http://www.mcphee.com/shop/products/Toast-Air-Freshener.html) Last time I checked, toast doesn't really have a smell unless it's burned; however, the Toast Air Freshener guarantees that it'll bring an intoxicating scent should the time come. The Toast Air Freshener is a deodorizer that will likely fill the room with scents of 8 a.m. breakfast. The packaging cleverly depicts two pieces of toast hung by a piece of string, as it's popped out of a retro-looking toaster. Given its size, this isn't going to stop a stinkfest in a large room, but it will capably do its job in the car. The next time a dog throws up in the car or nasty takeout has filled the interior with remnants of burgers and fries, put the Toast Air Freshener to work. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 9% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Breakfast-inspired Air Fresheners:** Opportunity for companies to create air fresheners with scents inspired by popular breakfast foods. - **Creative Packaging:** Opportunity for companies to design innovative and eye-catching packaging for air fresheners. - **Car Air Fresheners:** Opportunity to develop specific air fresheners designed for use in cars. ### Who This Affects Most - **Home Fragrance:** Disruptive innovation opportunity for home fragrance companies to create unique scents inspired by breakfast foods. - **Packaging Design:** Disruptive innovation opportunity for packaging design companies to create visually appealing and distinctive packaging for air fresheners. - **Automotive Accessories:** Disruptive innovation opportunity for companies in the automotive accessory industry to develop specialized air fresheners for cars. ## Related on Trend Hunter - [Nostalgic Summer Air Fresheners](https://www.trendhunter.com/trends/air-fresheners.md) - [Unicorn-Inspired Air Fresheners](https://www.trendhunter.com/trends/unicorn-toots.md) - [Travel-Inspired Air Fresheners](https://www.trendhunter.com/trends/air-freshener-range.md) - [Hangable Fragrance Tags](https://www.trendhunter.com/trends/fragrance-tags.md) - [CBD-Infused Room Fresheners](https://www.trendhunter.com/trends/cbd-live-natural-room-freshener.md) - [Tofu-Inspired Fragrances](https://www.trendhunter.com/trends/baked-tofu-fragrance.md) - [Canine Hip-Hop Air Fresheners](https://www.trendhunter.com/trends/car-vent-air-freshener.md) - [Planter-Like Air Fresheners](https://www.trendhunter.com/trends/air-freshener-with-motion-sensors.md) - [Wintery Automotive Car Perfumes](https://www.trendhunter.com/trends/winter-angel-car-air-freshener.md)