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# Home Ownership Graphs
The 'To Rent or to Buy?' Infographic Makes You Think Twice

By Jennifer Gosnell | Published 2012-06-09 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/to-rent-or-to-buy
References: [mortgagerefinance](http://www.mortgagerefinance.com/Personal-Finance/To-Rent-Or-To-Buy-a-House-Infographic/276) & [infographicsite](http://infographicsite.com/876/to-rent-or-to-buy/)

If you have been setting aside money, constantly waiting for the "right time" to [invest in a house](https://www.trendhunter.com/trends/property-purchase), you might want to take a look at the 'To Rent or Buy?' infographic.

The information presented in this handy graph points out the geographic regions that have the most people planning and waiting to buy a home. It also shows that homeowners are both literally and figuratively more invested in their home and, as a result, the neighborhood. They are more likely to keep a garden, belong to a Parent/Teacher association, vote for government members and invest in [home renovations](https://www.trendhunter.com/trends/the-pillsbury-doughboy).

The old myth that you will always [save money by renting](https://www.trendhunter.com/trends/house-exchange) has also proven false. Though it takes a significant amount of time for owning savings to surpass the immediate savings of renting, if you intend on putting down some roots down, it will pay off in the longterm.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 55% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Homeownership Preferences:** Disruptive innovation opportunity: Develop innovative and affordable homeownership solutions to cater to the increasing demand in regions with high interest in buying homes.
- **Community Engagement:** Disruptive innovation opportunity: Create platforms and services that foster community engagement and encourage homeowners to invest in their neighborhoods, such as home renovation platforms or neighborhood association networking tools.
- **Financial Benefits of Homeownership:** Disruptive innovation opportunity: Offer financial tools and services that help individuals understand the long-term financial benefits of homeownership and make informed decisions regarding renting versus buying.

### Industries Being Reshaped

- **Real Estate:** Disruptive innovation opportunity: Explore new ways to make homeownership more affordable and accessible through innovative financing models or alternative ownership structures.
- **Community Development:** Disruptive innovation opportunity: Develop software and platforms that facilitate community building and engagement, empowering homeowners to actively contribute to their neighborhoods.
- **Financial Services:** Disruptive innovation opportunity: Create personalized financial planning tools and services that educate individuals about the long-term financial advantages of homeownership and support them in making sound financial decisions.

## Related on Trend Hunter

- [Informational Real Estate Apps](https://www.trendhunter.com/trends/the-oyssey-app.md)
- [Smart Spending Tools](https://www.trendhunter.com/trends/affordability-calculator.md)
- [New Yorker-Approved Campaigns](https://www.trendhunter.com/trends/new-yorks-streeteasy.md)
- [Rental Home Investment Platforms](https://www.trendhunter.com/trends/rental-home-investment-platform.md)
- [Unique Home Showcases](https://www.trendhunter.com/trends/placeof.md)
- [Innovative Financial Visualization Tools](https://www.trendhunter.com/trends/financial-visualization-tool.md)
- [Real Estate Co-Investor Apps](https://www.trendhunter.com/trends/coproperly.md)
- [Home Purchase Rewards](https://www.trendhunter.com/trends/rakuten-rewards-canada.md)
- [Goal Visualization Tools](https://www.trendhunter.com/trends/moneyvision-app.md)
