# Fruit-Forward Sour Ales The To Ol 1 Ton of Blueberries Beer is Packed with Flavor By Michael Hemsworth | Published 2020-03-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/to-ol-1-ton-of-blueberries References: [uncrate](https://uncrate.com/to-ol-1-ton-of-blueberries-beer/) & [toolbeer.dk](https://toolbeer.dk/products/1-ton-of-blueberries-can) The To Ol 1 Ton of Blueberries beer is a new offering from the Denmark-based brewery that has been unveiled as part of the 1-ton series to offer consumers a fruit-forward libation that doesn't skimp on complex flavor. The beer is made with one ton of blueberries for every 1,000 liters, which is what helps the libation to maintain its [tart, refreshing profile](https://www.trendhunter.com/trends/vault-city-marvellous-liquids). The beer is likely to be a hit amongst consumers seeking out an alternative to traditional libations that satisfies a growing preference for [fruity flavor notes](https://www.trendhunter.com/trends/brewdog-beers). The To Ol 1 Ton of Blueberries beer is packaged in 16 ounce cans with a very minimalist branding that will work to further enhance the appeal of the [sour ale](https://www.trendhunter.com/trends/neon-cylinders-origami-orange) for curious connoisseurs. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 56% | Activity: 52% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Fruit-forward Beers:** Breweries can experiment with using different fruits to create unique, fruit-forward beer flavors to attract consumers seeking fruity flavor notes. - **Minimalist Branding:** Breweries can utilize minimalistic branding to enhance their beer's appeal and differentiate their product from competitors' offerings. - **Complex Flavor Combinations:** Breweries can create beers with complex and unique flavor combinations, such as incorporating one ton of blueberries, to intrigue consumers looking for new and unique drinking experiences. ### Who This Affects Most - **Craft Beer:** Craft breweries can experiment with fruit additions and minimalist branding to stand out in a competitive market and appeal to consumers seeking unique flavor notes in their beer. - **Alcohol Packaging:** Companies within the alcohol packaging industry can offer minimalistic can and bottle designs to appeal to breweries that want their packaging to reflect the unique qualities of their beer offerings. - **Fruit Suppliers:** Fruit suppliers can capitalize on the trend of fruit-forward beers by partnering with breweries to provide high-quality fruits and unique fruit blends that can be used to create innovative beer flavor profiles. ## Related on Trend Hunter - [Women-Celebrating Sour Beers](https://www.trendhunter.com/trends/womencelebrating-sour-beers.md) - [Mango-Infused Sour Ales](https://www.trendhunter.com/trends/sour-ales.md) - [Flavorful Fruit Beers](https://www.trendhunter.com/trends/fruit-beer1.md) - [Sour Beer Seltzers](https://www.trendhunter.com/trends/labatt-blue-light-seltzer-tart.md) - [Florally Fruited Sour Ales](https://www.trendhunter.com/trends/passionfruit-sour-ale.md) - [Adventurous Limited-Release Craft Beers](https://www.trendhunter.com/trends/wild-plum-sour.md) - [Collaboration Fruit-Forward Beers](https://www.trendhunter.com/trends/big-berry-attitude.md) - [Tartly Creamy Golden Ales](https://www.trendhunter.com/trends/golden-ales.md) - [Fruity Sour Ales](https://www.trendhunter.com/trends/fruity-sour-ale.md)